This episode of Made in Iowa dives into one of the most fascinating intersections in business today: skilled trades, technology, and human resilience. Leisa Fox sits down with Riana LeJeune, who never expected her path would lead from the police academy to becoming an award-winning upholstery innovator, apprenticeship advocate, and technology founder. After an injury forced a major life pivot at age 24, she found purpose in a trade that quickly became an obsession in the best possible way. What followed was the creation of businesses designed not only to preserve craftsmanship, but to modernize and future-proof an overlooked industry through AI, visualization technology, and workforce development.
The conversation moves beyond business strategy into leadership, family, and identity. She shares how being AuDHD has shaped the way she approaches innovation, problem-solving, and entrepreneurship, while also opening up about co-parenting and running a business alongside her former spouse—who also happens to be her first apprentice and master craftsman. From launching Iowa’s only Registered Apprenticeship program in upholstery to challenging the culture of “fast furniture” and advocating for a circular furniture economy, this episode is packed with insight about reinvention, unconventional leadership, and why the skilled trades may be one of the biggest opportunities of the next decade. The Made in Iowa podcast, a Des Moines Business Record product presented by Wellmark Blue Cross and Blue Shield, from the Iowa Everywhere studio.