I sat down with Karsten Aichholz to talk about how he built a business in Thailand that still runs without him. We get into what he learned about hiring in Bangkok, why he hires for challenge and fit instead of shiny resumes, how he adds a team sit‑in during interviews, and the simple Elvis Test he uses to check written English. He also shares why he moved his team fully remote in 2016 and how that helped people stay.

We also talk about his content work, from Thailand Starter Kit to Expat Den, and how a long health insurance spreadsheet turned into a useful guide for thousands of expats. If you are building in Thailand or hiring across cultures, there are a lot of practical ideas in here.

This episode is NOT sponsored.

Get in Touch with Karsten Aichholz:
https://www.karsten.me/
https://www.expatden.com/
https://www.safeandnotsorry.com/

Doing business in Thailand? 🇹🇭
Connect with experienced leaders, consultants, coaches, and advisors based in Thailand. Access talent quickly, without the cost (and risk) of a full-time hire.

👉 Visit: https://fractiond.io/

00:00 Building a Business in Thailand

03:06 Navigating Thai Bureaucracy

08:49 Transitioning to Expat Resources

14:40 Hiring and Retention Insights

18:13 Cultural Adaptation in Hiring

27:19 Rebranding and Expanding Beyond Thailand

30:30 Conclusion

In this episode, I sat down with Jake Mooney, a marketing agency founder in Chiang Mai whose unique strategy combines calm marketing principles with the power of video content and live events. Jake shares how moving to Thailand with no safety net led him to embrace authentic networking and leverage workshops and video marketing for meaningful growth. If you’re curious about building trust and business connections through content and event-hosting in Thailand’s dynamic market, Jake’s journey offers eye-opening lessons and inspiration.

This episode is NOT sponsored.

Get in Touch with Jake Mooney:
https://greenlightstudio.co/
https://www.linkedin.com/in/jacob-threlkeld-mooney/

Doing business in Thailand? 🇹🇭
Connect with experienced leaders, consultants, coaches, and advisors based in Thailand. Access talent quickly, without the cost (and risk) of a full-time hire.

👉 Visit: https://fractiond.io/

00:00 Introduction
02:32 Building a Marketing Agency in Chiang Mai
04:47 Challenges and Advice for Starting a Business in Thailand
08:08 Understanding Calm Marketing
12:30 The Importance of Strategy in Marketing
15:30 Leveraging Workshops for Business Growth
23:59 Connecting Authentically on LinkedIn
26:29 AI in Video Content Creation
29:33 Starting with Video on a Budget
34:28 Authenticity in Business Videos
43:31 Marketing Tactics for 2025 and Beyond
47:56 Final Thoughts and How to Connect

In this episode, I sit down with Brendan Cunningham, the Regional Business Development Director for ASW Consulting, to discuss the intricacies of starting and running a business in Thailand. Brendan shares his journey from Australia to Thailand, the critical importance of hiring the right people, and the challenges of retaining talent in a competitive market. We dive into effective strategies for team building, the nuances of Thai culture, and the essentials of creating a positive office environment. Brendan also offers valuable networking tips and explains the importance of understanding individuals rather than generalizing. Whether you're an entrepreneur, business owner, or just curious about doing business in Thailand, this episode is filled with practical advice and real-life experiences.

This episode is NOT sponsored.

Get in Touch with Brendan Cunningham:
- Website: https://consulting.aswhiteglobal.com
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/brendancunningham

Doing business in Thailand? 🇹🇭
Connect with experienced leaders, consultants, coaches, and advisors based in Thailand. Access talent quickly, without the cost (and risk) of a full-time hire.
https://fractiond.io/

00:00 Introduction
01:24 Brendan's Journey to Thailand
05:24 Challenges of Starting a Business in Thailand
07:47 Effective Hiring Strategies
22:36 Retaining Talent in SMEs
34:43 Accountability in Leadership
35:01 Building an Open Office Culture
36:56 Understanding Cultural Differences
43:40 Generational Differences in the Workplace
52:20 The Value of Networking
01:01:23 Hiring the Right Team
01:05:34 Final Thoughts

In this episode, I speak with Jimmy Bernberg from Iglu to discuss the nuances of starting and running a business in Thailand. Jimmy, a Swedish citizen living in Thailand since 2016, shares his journey from landing his first job in Thailand to becoming a Senior Sales Manager at Iglu. We dive into the benefits of the BOI and outsourcing models, the lifestyle and community perks of living in Thailand, and valuable tips for establishing legal work. If you're considering Thailand for remote work, business development, or are just curious about the expat lifestyle, this episode is packed with insights and real-life experiences. Plus, Jimmy shares his love for motorcycle racing and how the hobby has connected him with a vibrant community of expats.

This episode is NOT sponsored.

Connect with Jimmy Bernberg:
- Website: https://iglu.net/scott/contact (directed to Jimmy)
- Email: [email protected]

Want to hear my personal experience with Iglu?
- Email: [email protected] (directed to Scott)

Doing business in Thailand? 🇹🇭
Connect with experienced leaders, consultants, coaches, and advisors based in Thailand. Access talent quickly, without the cost (and risk) of a full-time hire.
https://fractiond.io/

00:00 Introduction
02:31 Working Remotely and COVID-19 Impact
04:15 Joining Iglu and Career Transition
06:59 Navigating Work Permits and Legal Compliance
09:57 Outsourcing vs. Setting Up Your Own Business
16:49 Understanding BOI and Employment Visas
25:07 Exploring Thailand and Beyond
26:40 Motorcycle Racing in Thailand
27:53 Networking and Community Building
32:39 Work Opportunities and Trends in Thailand
39:25 Employee Engagement and Retention at Iglu
44:00 Conclusion

Discover insider strategies for navigating Thailand's booming e-commerce landscape with expert Kelly Hezemans, who reveals the hidden challenges and opportunities for both new sellers and established businesses looking to succeed on Thailand's major online marketplaces. Whether you're starting an online business in Thailand, expanding from physical retail to digital commerce, or optimizing your existing e-commerce strategy in Southeast Asia, this comprehensive interview provides proven tactics for success on Shopee Thailand, Lazada Thailand, and TikTok Shop. Learn how to overcome platform algorithms, gain product visibility, master localization strategies, and compete effectively in Thailand's competitive digital marketplace where the top 10 listings capture 80% of all traffic. Perfect for entrepreneurs, business owners, digital marketers, and anyone interested in Thailand's rapidly growing online retail sector, covering everything from marketplace optimization and traffic generation to cross-border e-commerce and Southeast Asian consumer behavior.

This episode is NOT sponsored.

Connect with Kelly Hezemans:
- Website: https://iboostonline.com/
- Email: [email protected]

Doing business in Thailand? 🇹🇭
Connect with experienced leaders, consultants, coaches, and advisors based in Thailand. Access talent quickly, without the cost (and risk) of a full-time hire.
https://fractiond.io/

00:00 Introduction

00:54 Kelly's Background and Move to Thailand

01:49 E-commerce Market Differences

04:18 Challenges and Strategies for E-commerce in Thailand

06:31 Marketing and Visibility on E-commerce Platforms

09:10 Operational Tips for E-commerce Success

16:11 Launching on Multiple Platforms: Shopee vs. Lazada

18:57 Building Brand Awareness and Trust

25:27 Data-Driven Decisions and Analytics

31:42 Future Trends in E-commerce

33:51 Conclusion

In this episode, I chat with Tom Pryor, co-founder of Baht Gold, about why high karat gold, such as 23k gold, is not commonly sold in jewelry stores in the US. Tom shares his extensive experience with Thai gold, his journey into the gold business, and the unique advantages of high karat gold. We discuss the purity and durability of 96.5% gold, the cultural and market differences between Thai and Western gold products, and practical tips on buying and selling gold in Thailand and internationally. Learn about the craftsmanship of Thai gold jewelry, the significance of hallmarks and maker's marks, and the economic and cultural factors influencing the gold market. Plus, get insights into the role of high-quality gold in supporting animal welfare through Tom's business model.

Connect with Tom Pryor:
- Website: http://www.23kgold.com/
- YouTube: ⁨@pryortuck⁩  

00:00 Introduction
01:05 Tom's Journey to Thailand and Gold
04:42 The Birth of Baht Gold Company
09:21 Understanding Thai Gold Purity
16:52 Navigating Gold Shops in Thailand
24:42 VAT on Gold Jewelry in Thailand
25:30 Avoid Buying Gold in Tourist Areas
26:05 Understanding Gold Quality Levels
26:53 The Reality of Fake Gold
28:15 Different Tiers of Gold
33:06 Custom Gold Products
38:14 Exporting Gold from Thailand
42:02 Selling Gold in the US
44:24 Purchasing and Selling Silver in Thailand
47:18 Why High Karat Gold is Rare in US Jewelry Stores
51:15 Conclusion

📖 Download my FREE gold buying guide
https://www.scottpressimone.com/gold-guide

📖 Download Tom's FREE gold cheat sheet
https://www.scottpressimone.com/gold-cheat-sheet

In this episode, I discuss the common pitfall that many experience: overconfidence, especially when starting a business in Thailand. By recognizing this psychology, expats can improve their personal growth and thrive in a dynamic work environment. I explain how the cultural differences between direct Western communication and indirect Thai communication can inflate your ego and lead to frustration. I also provide actionable tips on how to avoid falling into this trap, such as facilitating open communication, preparing Thai staff for meetings, and giving credit generously to create a sustainable business environment. If you’re looking to improve your leadership skills and build a thriving business in Thailand, this video is for you. 

00:00 Introduction
00:52 Cultural Differences: Western vs. Thai Communication
01:28 The Frustration Cycle and Misconceptions
02:15 Self-Reflection and Hiring Practices
03:06 Building a Sustainable Business in Thailand
03:43 Effective Meeting Strategies
04:37 Encouraging Open Communication
05:39 Conclusion

In this video, I debunk three common myths that expat business owners and leaders in Thailand often fall for, which can cost them time, money, and sanity. I've learned from my own experiences since arriving in 2012, and I'm here to help you avoid similar mistakes. We'll cover why Thailand doesn't need saving, the misconception that a few years of experience equals understanding, and the myth of needing to fully adapt to Thai business culture. By striking a balance between Western and Thai practices, you'll create a more effective and appealing work environment. Subscribe for more tips on running a business in Thailand!

00:00 Introduction
00:28 Myth 1: Thailand Needs to Be Saved
01:13 Myth 2: Understanding Thailand After a Few Years
02:36 Myth 3: Fully Adapting to Thai Culture
03:11 Tips for Expats in Thailand
03:58 Conclusion

In this episode about Thailand's hidden crisis, I interview Friso Poldervaart, who transformed a simple pandemic response into Bangkok's leading homeless support organization. Discover the alarming reality of Bangkok's homelessness epidemic—where 60% are elderly surviving on just 600 baht monthly—and how Bangkok Community Help has distributed nearly 4.5 million meals to Thailand's hungry. From creating Thailand's first inner-city homeless shelter to providing 750 scholarships that keep underprivileged Thai children in school, this grassroots initiative shows how volunteer work in Thailand creates lasting impact. With 3,000 volunteers tackling poverty in Bangkok slums, they're addressing Thailand's elderly crisis through sustainable solutions rather than temporary aid. Learn how travelers, expats, and donors worldwide can contribute to helping Thailand's vulnerable communities.

🏠 VISIT Bangkok Community Help: https://bangkokcommunityhelp.org

💰 DONATE - Just $140 sponsors a child's education for a full year!

👨‍👩‍👧‍👦 VOLUNTEER - Join 3,000+ volunteers making a difference in Bangkok

▶️ Instagram: @bangkokcommunityhelp
▶️ Facebook: @bangkokcommunityhelp

🌍 SHARE this video to spread awareness about Thailand's vulnerable communities

00:00 Introduction
01:13 Starting Bangkok Community Help
04:23 Transition to an Official NGO
06:19 Entrepreneurial Ventures and Skills
10:36 Empowering Volunteers and Community Involvement
15:52 Success Stories and Impact
20:41 Challenges Facing the Elderly in Thailand
26:10 Education Barriers and Solutions
29:59 How to Get Involved

Are you an expat starting a business or working in Thailand? This video highlights common mistakes expats make. Learn from these mistakes expats make to thrive. In this video, I share essential tips to help you navigate Thai work culture effectively. Learn about respecting hierarchy, building personal relationships, understanding indirect communication, providing constructive criticism, adapting to Thai ways, and thoughtful gift-giving. These insights come from my personal experiences and common mistakes made by expats. Don't miss out on this valuable advice to ensure your success in Thailand. If you find this helpful, please like and subscribe!

00:00 Introduction
00:24 Hierarchy in Thai Culture
01:31 Personal and Professional Relationships
03:23 Understanding Indirect Communication
05:34 Handling Criticism Delicately
07:21 Adapting to Thai Culture
08:33 The Importance of Gift Giving
09:41 Conclusion