It’s obvious that audio and voice are making headway in the world of search. But there are a great number of unanswered questions and plenty of speculation to go around. If you’re not up on it, let me catch you up to speed.

Pepsi Co teamed up with Summit Entertainment, Kyrie Irving, and some industry pros to create a profitable new franchise so they can OWN their own media power.

If you’re not familiar with this in detail you can be in about 10 minutes.

I don’t mean to sound like Chicken Little but...

When you’re feeling lame or lazy how do you kick your butt into gear?

Agencies in Hollywood traditionally were not legally allowed to produce due to conflicts of interest in contract negotiations and the execution of the business. But the regional monopoly is breaking.

The formats are open ended, there are more creative outlets, and Hollywood isn't the only game in town anymore. Things are definitely changing in the entertainment landscape!

This show is full of valuable information and demonstrations about how some things work in Hollywood. The creators and the characters are very clever and creative..

Advertising, media, branding, and marketing are blending together now. Some of those results have proven incredibly valuable for brands like Lego who capitalized their own marketing with entertainment

It is taken as a given that your brand ought to have continuity across its expression on multiple channels, however, there are many places where unique voices from within your brand make a difference.