MADWOMEN

Meet John Norman, the creative behind some of the most iconic brand campaigns of the last two decades, from Nike and Adidas to Coca-Cola and Pepsi.

John has held the highest creatives titles at Wieden + Kennedy, The Martin Agency, and more and is now the Global Design Partner at Dentsu Creative. But it’s not just his resume that sets him apart — it’s his belief that the best work starts with human truth.

In this episode, we talk about the difference between storytelling that sells and storytelling that sticks.

We get into:

• Launching Nike’s first global campaign celebrating women in sport
• The strategy behind rebuilding trust in Walmart after 8 consecutive quarters of decline
• The origin story of Coke’s iconic Open Happiness campaign
• What most creatives get wrong about strategy and how to course-correct

This is Human vs. Brand Truths.

Welcome to the Madness.

Connect w/ John

https://www.linkedin.com/in/johncnorman/

https://www.jno.site/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.co

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Meet Vida and Ronit, the powerhouse co-founders of WeNatal. After personal losses and dismissive doctors, they set out to rewrite the script around fertility, becoming the first company to equally center women AND men in the conversation.

From Nike execs to bootstrapped founders, they turned their grief into grit—launching a science-backed supplement company rooted in education, storytelling, and systems change. WeNatal is trusted by top doctors, like, Dr. Mark Hyman.

In this episode, we get into how they applied what they learned at Nike to build a brand that cuts through the noise—and how you can, too. We also talk about their unwavering commitment to their customers by creating a product experience that’s as emotionally resonant as it is medically credible.

This is: Proof is in the Product.

Welcome to the Madness!

Connect w/ WeNatal

https://www.instagram.com/we_natal/

https://www.tiktok.com/@wenatal

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/

https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Join us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!

Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.

With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.

In this episode, we explore the power of world building in brand strategy.

This is Crafting Desire.

Welcome to the Madness!

Connect w/ Kin Euphorics & Jen Batchelor https://www.instagram.com/kineuphorics/

https://www.tiktok.com/@kineuphorics

https://www.instagram.com/jenofkin/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

💌 Subscribe for new episodes 💌

Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it.

We started MADWOMEN because we were tired. Tired of recycled strategies dressed up as innovation. Tired of the sameness.

We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts.

MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy.

Learn the philosophies and strategies of bold marketers, from the RealReal's CCO, to founders from Bala and Kin Euphorics, to leaders at Oligvy and Hearst, who are shaping our world.

At MADWOMEN, we’re asking:

• What’s the cost of playing it safe when the culture is moving fast?
• How do you stay original when algorithms reward repetition?
• And who’s still making work that actually makes people feel something and do something?

We’re MADWOMEN. We’re mad at the sameness of it all. And we’re mad for the ones doing it differently. New episodes drop every week.

www.instagram.com/madwomen_studios/