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As Trump explodes onto the political stage, Legacy Media must decide if they are going to sell their journalistic souls to Trump in a desperate bid for ratings and relevancy.

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Today we explore the 3rd and most powerful weapon in Trump's initial arsenal - whipping an audience into a mob. Lessons honed over a decades-long relationship with Uber-promoter Vince McMahon that earned Trump a spot as a WrestleMania headliner and induction into the World Wrestling Entertainment Hall of Fame.

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We explore how Trump shifted American perceptions of himself from his many business and moral failures to his ultra-successful (but phony) alter ego - "The Donald"

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Trump dominates within the political Hunger Games arena by first becoming "The Girl on Fire" and harnessing the awesome power of American celebrity.

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With Trump polling at 1% and trailing 16 other candidates, his campaign takes a desperate gamble that helps him survive the initial Hunger Games bloodbath. 

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Diving into the First Big Lie reveals that the Build the Wall details never made practical sense but were catnip to his first MAGA converts - Americans who hate and fear immigrants.

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Trump's first big lie was a whopper. He was going to build a magical wall along the nearly 2,000 mile USA/Mexico border and Mexico was going to pay for it.

But there was a method to his madness. In this episode, we start to unpack how Build The Wall went from a batshit crazy idea to the centerpiece of Trump's push to become leader of the free world.

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How can we make sure that our lie is believed? Let's explore the two essential ingredients Trump uses to convince millions of people that crazy bullshit is actually true.

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A persuasive message goes negative via intent and can hurt and destroy people. We explore how intent impacts darkside messages by unpacking the Balloon Boy Hoax and the the current Trojan horse malinformation campaign Trump is orchestrating to undermine the Judiciary so he can seize total power.

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This series on disinformation starts at the most foundational element - crafting a persuasive message. We explore the 3 elements of persuasive messaging, drawing on examples from George Foreman, Colin Kaepernick and Ryan Reynolds.