In this conversation, Maggie Nielsen, co-founder of Purse Strings, discusses the importance of empowering women in financial decision-making. She shares the inspiration behind Purse Strings, a platform designed to connect women with financial, legal and other professionals who understand their unique needs. The discussion covers the challenges women face in the financial industry, the importance of building trust, and the future aspirations of Purse Strings as they aim to become a household name in financial and legal education and support for women. Chapters 00:00 Empowering Women in Finance 02:55 The Need for Change in Financial Services 05:34 How Purse Strings Works 08:27 Building Trust with Women 11:16 Marketing Strategies for Growth 14:00 Future Aspirations and Opportunities 16:56 Life Events Driving Financial Decisions 19:13 Lessons Learned as a Founder 21:54 Overcoming Challenges in the Financial Sector 23:25 The Importance of Timely Communication 26:02 Conclusion and Call to Action