Magic Keys Radio

We're Magic Keys Radio, giving nonprofit organizations the "magic keys" to unlock the secrets of marketing their good cause. Whether it's writing a newsletter or a fund raising appeal, the Magic Keys hosts bring you the latest (and most fun) strategies to bring your donor communications to life.

In this episode, Nonprofit Marketing Guide's Kivi Leroux Miller and Claire Meyerhoff host a lively discussion about one of their favorite topics -- Nonprofit Writing.

Their guest is fund raising specialist Sam Caldwell, who has been on the front lines of fund raising for more than two decades. Sam believes in "writing with the audience in mind" -- and has done just that in his long career. Sam has been Director of Planned Giving at The Children's Hospital of Philadelphia and Director of Advancement at Wilmington Friends School. He now helps hundreds of small, medium and large Nonprofits as President of The Planned Giving Company.

Sam is going to share his knowledge about writing and producing fund raising materials like letters, brochures and newsletters.

"You don't have to have a big budget to make a big impact with your fund raising appeals," said Caldwell.

"Even in Planned Giving, an area of fund raising populated by lawyers and financial professionals -- the trend is towards a more conversational writing style."

Caldwell's interview is part of an ongoing Magic Keys series on Storytelling and Writing for Fundraisers.

We're Magic Keys Radio. Tune in and find out how you can use the best High-Impact, Low-Cost ways to Build support for your good cause.

NonprofitMarketingGuide.com

Show Guest: Sam Caldwell, PlannedGivingCompany.com

Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part IV of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."

Part IV: Doing It Yourself without Doing Yourself In

We'll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We'll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.

Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part III of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."

Part III: Building a Community of Supporters Around You

We'll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.

Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."

Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific Program

We'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?

Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."

Part I: Getting Ready to Do It Right

We'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.

It's a tough job, but somebody has to do it. We're talking about marketing your good cause. Day in and day out, you try to promote your organization's great work, deserving clients, hardworking staff and true-blue friends. This edition of Magic Keys Radio is dedicated to YOU. Kivi Leroux Miller and Claire Meyerhoff will chat with Julie Malkin, Public Information Officer with Lucas County Children Services in Toledo, Ohio. Julie is definitely a Magic Keys kind of gal and will share her tips for promoting your good cause!

It's the Halloween edition of Magic Keys Radio, so Kivi and Claire are going to frighten you with the SCARIEST aspects of Nonprofit Marketing. Join Kivi Leroux Miller and Claire Meyerhoff for Nonprofit Marketing Guide.com's signature radio show.

And remember...a good story is a terrible thing to waste!

The Magic Keys gals are back for another season of great shows about marketing your nonprofit. Kivi Leroux Miller and Claire Meyerhoff will be talking about their favorite thing -- STORIES! How can your nonprofit use their BEST marketing asset to show their mission in the best possible light.

Their special guest for this edition is Dawn Fratangelo, an expert storyteller from her tour of duty with NBC News. A prolific writer and nonprofit activist, Dawn will tell us how a personal story she wrote resulted in a major donation to her favorite cause -- a scholarship in honor of her late husband.

Join us for this wonderful episode of Magic Keys Radio!

The fabulous women of NonProfitMarketingGuide.com will help you unlock your marketing potential! Let Kivi and Claire show you their secrets for getting attention for your good cause by writing some great profiles of your donors.

Join Kivi and Claire to talk about nonprofit email newsletters -- how you do them, why you do them, and whatever else you want to know.