Julie Crockett hosts the Buyer Agent Networks podcast and shares magnetic marketing tips for new buyer's agents, emphasizing that marketing must build trust because clients are seeking confidence, clarity, peace of mind, and protection from costly mistakes—not just a property search.

She urges agents to put clients first, create consistently high-quality, authority-building content rather than fluffy or generic posts, and define a specific niche so marketing speaks directly to a target audience.

Julie explains how she refined her niche to single female first-time corporate investors and found them through LinkedIn and aligned groups, noting leads increased as her niche sharpened.

She recommends diversifying content (videos, podcasts, articles), using AI strategically with heavy refinement, engaging on others' posts, and taking a long-term approach, sharing an example of a client who listened to 74 podcast episodes before reaching out years later.

TOPICS DISCUSSED

• 01:25 Magnetic Marketing Tips

• 02:24 Client First Mindset

• 05:31 Define Your Niche

• 09:22 Know Your Audience Deeply

• 10:30 Content Formats and AI

• 13:02 Proof People Are Listening

• 15:01 Engage and Stay Consistent

• 17:09 Long Term Marketing Rewards

RESOURCES MENTIONED

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/