Magnetic Presence with Shirlee Engel

Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show.

In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely promoting your business.

Learn tips on finding the right media outlets to pitch to, building relationships with journalists, and using social media effectively. He cautions against pitching on topics that one is not truly knowledgeable about and emphasizes the need for trust and authenticity in media pitches so you can secure media coverage and unlock new audiences.

Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling

Takeaways

• Pitching to the media can help businesses reach a large and engaged audience and build trust within the community.
• Targeting local media outlets allows businesses to focus on specific communities and generate more traction.
• Positioning oneself as an expert and problem solver for the media increases the chances of getting media coverage.
• Building relationships with journalists and being authentic in pitches is crucial for success.
• Social media presence and content can serve as a video resume and help businesses get discovered by the media.
• Finding hooks and timely angles for media pitches increases the chances of getting media coverage.
• Following up on pitches can be done by offering exclusivity to one outlet at a time and being patient in the process. Be genuine in your approach when communicating with newsrooms
• Phone calls can be an effective way to get a response, but social media communication can also work

Connect with Shirlee

• ⁠Watch on YouTube⁠

• ⁠Follow on Instagram⁠

• ⁠Follow/Connect on LinkedIn⁠

• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

• ⁠Join Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You 
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠

It's easy to dream about a big break, but the secret to skyrocketing your visibility is not what you might think.

Entrepreneurs often underestimate the power of small, consistent actions to get their name out there and boost their business visibility.

Discover why every step, no matter how minor, is crucial in building a lasting public presence and transforming tiny wins into major opportunities

Keep a visibility journal to track your progress and stay motivated. Momentum builds over time and attracts more opportunities. Continuous improvement leads to greater impact and success.

Keywords: success, business, visibility, small steps, incremental progress, sustainable success, big break, small wins, confidence, visibility journal, momentum, continuous improvement, impact

Takeaways

• Success in business is achieved through small incremental steps, not a big leap.
• It's important to take stock of where you are and celebrate your progress.
• Consistent small efforts and small wins lead to sustainable success in visibility.
• Keep a visibility journal to track your progress and stay motivated.
• Momentum builds over time and attracts more opportunities.
• Continuous improvement leads to greater impact and success.

Connect with Shirlee

•Watch on YouTube

•Follow on Instagram - Attend my next free training - DM the word VISIBLE on Instagram!

•Follow/Connect on LinkedIn

•Join Camera Confident Academy

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You 
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠

Crafting a compelling elevator pitch is essential for any communication strategy. It is the foundation for making a lasting impression and hooking your audience in the first few seconds. 

An elevator pitch is a concise and compelling snapshot of your business, who you are, and what you do. It should be conversational and memorable, avoiding jargon and using language that you would use in a casual conversation. 

The elevator pitch should emphasize your value proposition to your ideal clients and can include a hook, a personal story, and a call to action. It is important to practice and refine your elevator pitch to make it short, clear, and impactful.

Download your ⁠Elevator Pitch Prompts worksheet

Keywords: elevator pitch, communication strategy, first impression, hook, value proposition, memorable, jargon, conversational, personal story, call to action

Takeaways

• Crafting a compelling elevator pitch is essential for making a lasting impression and hooking your audience in the first few seconds.
• An elevator pitch should be concise, conversational, and memorable, avoiding jargon and using language that you would use in a casual conversation.
• Emphasize your value proposition to your ideal clients and include a hook, a personal story, and a call to action in your elevator pitch.
• Practice and refine your elevator pitch to make it short, clear, and impactful.

Sound Bites

• "Elevator pitches don't get enough attention. They often get a bad rap."
• "Think of your elevator pitch as a concise and compelling snapshot of your business, who you are, what you do."
• "When you're nailing your elevator pitch, you're not just selling your business. You're framing your story."

Connect with Shirlee

• ⁠Watch on YouTube⁠
• ⁠Follow on Instagram⁠
• ⁠Follow/Connect on LinkedIn⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠
• ⁠Join Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You 
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠

In her inaugural episode, Shirlee lays out the three main pillars of the show: What to say, how to say it, and how to create buzz. These are the fundamentals of getting visible in 2024 for any successful business, speaker or thought leader.

Connect with Shirlee

• Watch on YouTube
• Follow on Instagram
• Follow/Connect on LinkedIn
• Attend Shirlee's next free training - DM the word VISIBLE on Instagram!
• Join Camera Confident Academy

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You 
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠

COMING SOON! 

I’m Shirlee Engel, former TV journalist turned creative entrepreneur. 

I scaled my first business to six figures in the first year by getting VISIBLE. 

I landed TV, podcast, and stage opportunities, quickly building my credibility and attracting clients in a brand-new industry where I was a NOBODY. 

Now, I’m on a mission to help entrepreneurs like you do the same.  

Master what to say. How to say it, and how to create buzz for your brand.

Whether you’re hitting record for the first time or trying to land major media opportunities, Camera Confident is for you…Sizzle on screen and stage, attract more clients, and bring in more cash so you can live life your way.

Connect with Shirlee

• ⁠Watch on YouTube⁠
• ⁠Follow on Instagram⁠
• ⁠Follow/Connect on LinkedIn⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠
• ⁠Join Camera Confident Academy⁠

• NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You 
• Subscribe on YouTube⁠
• Follow/Connect on LinkedIn⁠
• ⁠Follow on Instagram⁠