In this heart-to-heart conversation, Alex reflects on her journey from being a bottle waitress to a fitness expert and spiritual guide.

She talks about the peaks and troughs of her career, the importance of authenticity, and the role of fitness in personal development. Alex opens up about hitting a low point, the transformative power of movement, and her evolving brand, 'Flow into Strong.' The discussion also explores the fundamentals of health, the concept of the quad check, and the significance of taking time to reset.

This episode is a deep dive into understanding and embracing one's true self while navigating the highs and lows of life.

00:00 Introduction and Initial Reflections

01:11 Transition to Fitness and Bodybuilding

04:18 Building a Personal Brand

06:16 Authenticity in Social Media

07:46 Opportunities and Spiritual Beliefs

15:56 Flow Into Strong: Concept and Development

22:52 Balancing Softness and Strength

24:58 Navigating Life and Career Goals

35:08 Exploring Authenticity and Energy

36:41 Advice for Starting Your Journey

37:30 The Importance of Consistency and Control

40:06 Morning Routines and Embodiment

42:51 Integrating Physical and Spiritual Practices

45:36 The Quad Check Framework

49:24 Balancing Hustle and Connection

01:00:32 The Role of Pain in Growth

01:05:06 Fundamentals of Health and Wellness

01:11:36 Gratitude and Imposter Syndrome

In this episode, we explore the evolving landscape of how founders and brands influence consumer purchasing decisions.

The discussion emphasizes the shift from traditional media to digital platforms and the importance of standing out amid intense competition. Key strategies include leveraging word of mouth, impactful community events, authentic product experiences, and capitalizing on the power of TikTok's seamless content-to-commerce transition.

The dialogue also highlights the significance of sampling, education, and personalized influencer connections to effectively engage and convert target audiences.

00:00 Understanding Modern Consumer Behavior01:22 The Power of Word of Mouth02:48 Creating Community Events for Brand Awareness05:02 Leveraging Unique Experiences for Brand Promotion08:51 The Impact of TikTok on E-commerce10:49 The Importance of Sampling and Authenticity18:26 National vs. Local Brand Awareness Strategies

In this episode, we delve deep into the world of marketing with Josh Metz, a former founding member of Tinder and CMO of Sesh.

Josh talks about his journey from architecture to marketing, his role in breaking stigmas around online dating, skincare, and nicotine products, and his innovative approaches to marketing. He shares insights into creating emotional connections with consumers, leveraging AI in future marketing strategies, and changing consumer mindsets through authentic and transparent communication.

This conversation offers invaluable lessons for brands looking to make a significant impact in their respective industries.

00:00 Introduction and Purpose of the Interview00:35 Josh Metz's Background and Early Career01:04 Transition from Architecture to Marketing03:45 Joining Tinder and Revolutionizing Online Dating06:02 Marketing Challenges and Innovations11:45 Educational Marketing and Consumer Trust23:58 Creating Authentic Brand Energy30:32 Marketing Strategies and Authenticity31:42 The Importance of Listening in Business33:11 Balancing Personal Life and Professional Growth34:54 Building Emotional Connections with Brands39:24 The Role of Social Media in Modern Marketing45:15 Challenges and Innovations in the Nicotine Industry59:35 The Future of Consumer Goods and AI01:02:16 Conclusion and Final Thoughts

In this episode, we sit down with Mari, a former model turned beauty brand founder, to explore her remarkable journey from a small town in Brazil to the global fashion scene and now to entrepreneurship. Mari shares her experiences traveling the world as a young model, her cultural shock and lifestyle changes in China, and her eventual passion for building her own body care brand. She delves into the authentic Brazilian ingredients that make her products unique and how her values and vision are deeply embedded in her brand. Mari also discusses the challenges and rewards of being a founder, the evolving nature of the beauty industry, and the strategies she employs to stay grounded and driven. Whether you're interested in the beauty industry, entrepreneurship, or personal growth, Mari's story offers invaluable insights and inspiration.

In this episode, Jacob shares his incredible journey from picking up a camera at age 15 to becoming a renowned photographer and entrepreneur. Jacob discusses his early inspirations, overcoming feelings of inadequacy, and diving into social media's power with Instagram.

He opens up about his pivotal life experiences, including working with Beautiful Destinations and launching his own ventures. Jacob also delves into the importance of self-reflection, meditation, and affirmations in maintaining both personal and professional growth.

Additionally, he explores the evolving landscape of content creation and how to stay grounded in authenticity. Tune in to get an inside look at how Jacob navigates his multifaceted career and what the future holds for creative entrepreneurs.

In this episode, we delve into the art of creating memorable and impactful experiences, both personally and professionally. Through personal anecdotes of DJing and hosting events, we explore the irreplaceable energy of in-person interactions and the profound effects of stepping outside comfort zones. We discuss the importance of authenticity, meticulous attention to detail, and intention in event planning, using case studies like a stay at Estelle Manor and a superbly curated Superbowl after-party. Learn how sensory elements and genuine connections can elevate customer loyalty, foster deeper engagements, and promote sustainable growth. Whether you're planning a small meetup or a large-scale event, discover how thoughtful curation and immersion can lead to unforgettable experiences and significant brand growth.

Join us for an engaging conversation with Natalie Holloway, the co-founder of BALA as they share their incredible journey from the high-stress world of advertising to becoming innovators in the wellness industry.

Discover how a leap of faith led them to travel the world, face burnout, and eventually create BALA, blending design with functionality. Learn about their unique experiences working together as a couple, launching successful crowdfunding campaigns, and gaining traction after appearing on Shark Tank.

This episode delves into the importance of strategic focus, the balance between personal and professional life, and the evolving trends in fitness and wellness. From managing conflicts to exploring retail trends and future wellness prospects, gain valuable insights from the founders' personal wellness routines and business strategies, including exciting partnerships with gyms and influential investors.

Join us in this insightful episode with Jinx co-founder and CEO, Terri Rockovich, as we delve into the captivating journeys of various entrepreneurs and leaders who transitioned from corporate roles to startup founders. Learn from their experiences on building successful brands, leading with authenticity, managing personal and professional priorities, and navigating career transitions. The discussions cover a wide range of topics, including overcoming challenges, finding fulfillment, embracing resilience, and the power of mentorship. Gain valuable insights into strategic planning, team building, and the importance of maintaining a work-life balance while pursuing innovation and growth. Perfect for aspiring leaders and entrepreneurs looking for inspiration and practical advice.

Powered by PLTFRM

Magnetic Podcast on IG

Hosted by Saagar Mehta

In this episode of Magnetic, explore the critical role of authentic care as a catalyst for growth and success in business. Join PLTFRM's Chief Growth Officer as they delve into their journey of personal and professional growth, emphasizing the importance of genuine interest in brands and their missions. Discover how PLTFRM connects innovative brands with consumers by curating authentic paths to retail success and the significance of consumer trust in the journey from niche to mass markets. Gain insights into the interconnected world of brands, consumers, and retailers as they navigate the challenges and opportunities of today's marketplace.

Join this captivating discussion as two seasoned professionals reflect on their decade-long journey from entrepreneurship to crafting compelling brand stories. The conversation navigates through the intricacies of launching a consumer app, honing design and marketing skills, and establishing a UI/UX agency. Key themes include building authentic brand narratives, timeless design, and the Lindy effect's implications for brand longevity. The speakers emphasize the balance between innovation and education, the value of experimenting with low risk, and the human side of marketing. They also examine modern consumer trends influenced by social media, the allure of quick fame among influencers, and the importance of nurturing genuine connections and aligning brands with customer expectations. With insights on timeless design exemplified by icons like Porsche's 911, and the challenges of maintaining relevance post-virality as seen with Stanley's meme success, this episode provides a rich exploration of organic brand building and authentic self-expression.

00:00 Welcome and Reflections on a Decade of Friendship

01:38 Journey from Finance to Entrepreneurship

02:01 Building and Growing a Consumer App

02:45 Transition to UI/UX Design and Freelance Work

03:56 Founding Forge and Expanding into Branding

05:04 Sharing Knowledge and Creating Content

10:41 The Importance of Brand Soul and EQ

15:02 Lessons from Iconic Brands and Long-Term Thinking

18:37 Challenges and Strategies for Modern Brands

21:57 The Role of Time in Building Enduring Brands

43:43 Balancing Growth and Quality in Product Design

48:57 Incremental Improvements for Longevity

49:35 The Human Touch in Branding

51:50 Pendulum Swing in Consumer Trends

56:23 Manufactured Urgency and Personal Insights

01:03:34 The Role of Education in Shaping Success

01:15:40 Timeless Design and Brand Loyalty

01:31:21 Authenticity and Organic Branding