Practical Magic 2 is finally here... and apparently, so is Practical Magic EVERYTHING.
Tequila. Makeup. Eyewear. Home decor. Clothing. Tea. Lip balm. Frozen yogurt. Pizza?! After nearly 30 years of fans having very little official merchandise to choose from, the arrival of PM2 has unleashed a seemingly endless stream of brand collaborations.
And after listeners, journalists, and fellow creators kept asking us the same question, we finally decided it was time to talk about it:
What do The Stinas actually think of the PM2 collab craze?
We're digging into the official collaborations that completely understood the assignment, the ones that surprised us, and the ones that left us wondering what exactly they have to do with Practical Magic. More importantly, we're asking a bigger question: What actually makes something feel like Practical Magic?
Because long before Practical Magic became a marketplace, the fandom was making the magic itself.
For decades, artists, candle makers, writers, herbalists, jewelry makers, DIYers, and wonderfully witchy small businesses created the things that didn't officially exist. So while the Owens universe is having its very big, very shiny commercial moment, we're also turning the spotlight toward some of the creators who were already here.
We're joined by Kate of Hearth Witch Home Co. to explore what Practical Magic actually smells like, and Gina Luker of The Shabby Creek Cottage and Illumine Magazine to talk about bringing the feeling of Practical Magic into our homes, gardens, rituals, and everyday lives.
And ultimately, we're asking: if the fans helped keep Practical Magic alive long enough for this moment to happen, should more of those fans and creators have had a seat at the table when Practical Magic became big business?
It's complicated. It's a little cheeky. And yes... we bought some of the merch too.
So pour yourself a Midnight Margarita and join us as we attempt to answer the question:
Can you really bottle Practical Magic?
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DISCLAIMER:
The Magnolia Street Podcast intends to discuss the movie, “Practical Magic” in its entirety. This will evidently result in spoilers and it is recommended that you watch and or read the following. Alice Hoffman’s: Practical Magic, Rules of Magic, Magic Lessons, Book of Magic.
The Magnolia Street Podcast is for entertainment and informational purposes and should not be used as a substitute for professional or medical advice. Do not attempt any of the discussed actions, solutions, or remedies without first consulting a qualified professional. It should be noted that we are not medical professionals and therefore we are not responsible or liable for any injuries or illnesses resulting from the use of any information on our website or in our media.
The Magnolia Street Podcast presenters, Kristina Babich and Justina Carubia are passionate fans of Alice Hoffman’s work and the Practical Magic word she has created. There is no copyright infringement intended, all characters and story lines are that of Alice Hoffman. We do not own any of that material as well as any of the move score music shared within the podcast.
All intellectual property rights concerning personally written music and or shared art are vested in Magnolia Street Podcast. Copying, distributing and any other use of these materials is not permitted without the written permission from Kristina Babich and Justina Carubia.