Mahdi Raza and David Mahdi join the podcast to talk about their new book, The Art of Selling Cybersecurity. 

Is selling to infosec art, science, or a bit of both? Ahead of the SiberX CISO forum at the end of the month, George K and George A dig in, and got so carried away that this interview will be split into two parts!

Part 1: The bare knuckle brawl over sales tactics that suck, methods that work, and how to build trust. 

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www.bareknucklepod.com