Bare Knuckles and Brass Tacks

Mahdi & David Part 2: The Art of Selling Cybersecurity


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Part 2 of our interview with Mahdi Raza and David Mahdi! 

What role does training play in sales success? Are we setting BDRs up for failure? How do CISOs research products? All this and audience questions!

Brass Tacks:

  • Get back to your childhood roots for persuasion
  • How to add value when CISOs aren't ready to buy
  • Nurturing security relationships

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Bare Knuckles and Brass TacksBy BKBT Productions

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