Jesse Zook is the owner of MaidPro with almost 15 years of experience in franchising. His success with MaidPro led Jesse to invest in two more brands: FlyFoe, a mosquito and tick control company, and Men In Kilts, a window washing, power washing, and gutter cleaning company.

In this episode of The Art of Franchise Marketing, Jesse shares how he got interested in franchising, listing the benefits of franchising versus building a brand from the ground up. Jesse and host Madeleine Park also discuss the role of marketing in franchising and how to approach it — from choosing the channels and tools to budgeting. Jesse also touches upon post-pandemic hiring challenges in the home service industry and how to overcome them.