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Maiko Sakai from Airtight Concepts talks about Using Quizes to Generate Leads for Startups

Quiz Design Strategies for Startups

Mary and Maiko discussed the differences between quizzes and surveys, emphasizing that quizzes focus on the user's experience while surveys focus on organizational data. Maiko advised startups to create engaging quizzes tailored to their business model, suggesting educational quizzes for SaaS companies and product recommendation quizzes for physical product startups. She recommended talking to potential customers to understand their needs and using 7-13 questions to create distinct archetypes. Maiko also advised against intuitive quiz creation processes and recommended starting from the desired outcomes, using the MECE (Mutually Exclusive, Collectively Exhaustive) concept to ensure comprehensive and non-overlapping results.

Quiz Project Collaboration Discussion

Mary and Maiko discussed Maiko's expertise in creating quizzes and audits for startups, with Mary expressing interest in hiring Maiko for a quiz project. Maiko offered to provide a PDF blueprint and conduct a quick audit, emphasizing the importance of clear communication and collaboration.

Free 10-Step Quiz Creation Blueprint: https://maikosakai.com https://linkedin.com/in/maikosakai https://x.com/maikosakaibiz https://threads.net/maikosakaibiz