Like all marketing options, social media is not the answer for everything – but it is a good bet that it will work for you in a variety of ways. Today’s LinkedIn Lady Show will address questions that have come into my Mail Bag through clients, audiences, email, and text.

Let’s start with “Why should I have to pay Facebook to advertise or promote my posts? Isn’t the purpose of building a Like following to be able to communicate with them by posting on my page?”

Maybe this is your burning question: “I have seen a serious deterioration of connection requests from fake accounts come through LinkedIn recently. I have followed your advice on being open and generous when in doubt, but I’m at the point of declining all invitations. What do you recommend?”

This one came up from a client recently. “I am overwhelmed by social media and have to find a solution to automate. I can’t afford to outsource and no one on staff has time to do it either. What management tools do you recommend?”