Linkedin Lady Show

Today’s LinkedIn Lady Show will focus on specific examples of success social media strategy for specific business categories. Chances are if your business is not mentioned, you will be able to adapt the information to your situation.

Every day the Internet gets bigger and stronger, so do the risks to individuals, businesses, educators, parents and youth. Today’s special guest, Frederick S. Lane is an expert on the subject and will share stories and tips that will enlighten and empower you.

Some would argue that the most important holiday of the year is Mother’s Day. But have you thought of how you will honor your mother and everyone else’s mother using social media? That’s how we’ll kick off today’s show with returning guest, Rick Limpert.

Maybe it’s your unfulfilled dream or maybe you think it’s impossible, but the reality is anyone can fill their ‘stadium’ if you understand what it takes. That’s the subject of today’s LinkedIn Lady Show with special guest, John Brubaker, best known as CoachBru. John is a nationally renowned performance consultant, speaker and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance.

Brubaker is the author of 6 books on leadership performance. His latest book Stadium Status: Taking Your Business to the BIG TIME reached best-seller status and was named one of Amazon’s #1 Hot New Releases in April, 2017.

What is stadium status? Can you achieve it overnight? What can you do to elevate yourself and your business to epic popularity? These are the questions we’ll be tackling and the stories John tells will inspire and amaze you.

Everything around us is being automated, slowly taking us to a new autonomous world. We have the power to automate payments, set schedules for repeat mundane work with our apps. Can we take this power further to automate our lives further? What if our car can turn the heat on 30 minutes before our driving time on a snowy cold day?

Some automation such as the self-driving car is a big change to society while automating my thermostat to turn down the heat during the day is a small change. Which ones are we ready for as consumers? What should we do as small business owners?

These are the questions I explore with Sudha Jamthe on today’s LinkedIn Lady Show. Jamthe is debuting her new book, “2030 The Driverless World – Business Transformation from Autonomous Vehicles.” It is a time traveler narrative from 2030. It focused on how self-driving cars need to share the road with human-driven cars and talks about social human nuances on the road such as honking and jay-walking.

The world of social media has changed all of us in many ways. One of the most profound is our exposure as individuals. While we have the right to choose what we post about ourselves, we do not have the ability to control what others post.

The solution to managing both your personal and business reputation lies in the clarity around and management of your personal brand. Today’s LinkedIn Lady Show will give you insights on understanding the personal brand that shrouds you today and tips on how you can manage it going forward.

The real positive impact comes when our personal brand, our business brand, our written and electronic communications and our behaviors project in a positive, consistent way so that what people think, know and experience are consistent.

This is a special commercial-free edition of The LinkedIn Lady Show. We are discussing tech tips for businesses, social media habits and how they impact our lives, and a brand new project. My friend and guest, Alan Skidmore, and I are writing a new book called Choices. When was the last time you thought about the choices you have made during your lifetime and how they affected you?

If you are like most small business owners and entrepreneurs, you are overwhelmed with the options to market your brand. Traditional options like newspaper, local radio or direct mail are still viable but expensive. Digital options like email marketing, social media or online advertising are highly recommended but confusing. Where do you start? How much should you spend? Who will do it? How will I know if it’s working?

In a world where political correctness has become the expectation – especially in business – how we express ourselves on social media is yet another concern for expression. Are you wishing your customers Merry Christmas? Happy Hanukkah? or Happy Holidays? This is the topic that will kick off today’s LinkedIn Lady Show. My returning guest Rick Limpert will bring fun, insight and his own brand of personal expression back for the 18th time!

If you don’t already know Rick, he is an Atlanta-based freelance writer and columnist. You can see his work on Yahoo News and Sports as a contributor; along with CBS Interactive and his new gadget/tech website, WirelessWednesday.live. He has been featured in numerous publications including Sports Illustrated, Fox SportsNet and The Atlanta Journal Constitution.

Rick is on every week with “Sully” on iHeartRadio and Radio 105.7 in Atlanta, along with a weekly internet radio show and podcast call the “Tech of Sports” on the Modern Life Network. He co-authored the best-selling tennis book, The Invaluable Experience with professional tennis player Danielle Lao and don’t forget about his sports travel book, The Fam Trip Field Guide, which is a must-read for anyone interested in travel, golf or being a travel writer.

What else can you expect today? The social media Stars of 2016 and how to be ‘clever’ on social media. With the Consumer Electronics Show only 2 weeks away, Rick will share some of his picks for gadgets to improve your productivity in 2017.

It is hard to believe that 2016 is coming to a close, and marketers and business owners are busy putting their plans together for and new year. As each of us makes out our wish list for business goals, we must allocate resources toward social media marketing and customer engagement.

The best place to start is to look at what was successful in 2016 and pay attention to the trends that are forging the new frontier for online effectiveness. Today’s LinkedIn Lady Show will share the findings and the predictions for 2017.

What is clear is that social media is here to stay; video messaging is essential; engagement through online channels is effective for retaining existing customers and attracting new ones; and advertising dollars spent wisely on the right platforms will get results. So, what are you doing to prepare?