When a multi-millionaire decides to tell you the number one success skill he's developed in 40+ years of business, do you think you should listen? Tom Antion will be back for his 12th appearance on the LinkedIn Lady Show to talk about Copywriting. No I'm not talking about protecting your work by registering with the library of congress. I'm talking about being able to write words that move people to action. And it's not just writing ads.

They are all topics on today’s LinkedIn Lady Show with 14-time returning guest, Rick Limpert. Rick is just back from the Consumer Electronics Show (#CES) in Las Vegas with insights and warnings about what is coming next to change our lives. We will also discuss how Samsung took full advantage and came out on top as the brand most associated with CES – what can you learn for your business from their actions?

It is the step many business owners skip contributing to their inability to achieve success. So my challenge to you is make 2016 the year that you are going to approach your business differently. If you are ready to commit to taking the proper steps to transform your goals into a realistic plan I promise you will meet and likely exceed your dreams for your business.

It’s not quite Christmas yet, but Santa made a special stop at the LinkedIn Lady’s doorstep. What is in his packages? Well, you will have to tune in to find out the details, but I can promise it includes the hottest tips on LinkedIn, Facebook, Twitter, Pinterest, and Instagram. Plus some little known secrets that will make your small business stand out now and well into the New Year.

We are coming into the home stretch of 2015 and you have a choice – Do you slack off and set those New Year’s Resolutions to do better next year? Or do you take this time to evaluate, put your strategy in place, and solidify the foundation for your 2016? I’m not talking about losing weight or stopping smoking. I’m talking about your business. Whatever your results were this year are in the bag – it’s too late to make any changes that will change the outcome of success or failure, profit or loss. So let’s get busy and start now to ensure that 2016 is everything you want it to be. Today’s LinkedIn Lady Show will provide an easy to follow system for putting your social media, branding, and marketing strategy in place for the new year. Think of this as spring training before the first baseball season begins.

There has never been a better (or easier) time to reach your network. Everyone is online looking for bargains, information, guidance, and social interaction. But are you in the right places, using the right tools, and doing the right things to take advantage?

Today’s show is devoted to making you more productive on social media. Learn tips on using images, video, content. And catch the latest views on do’s and don’ts for maximum effectiveness.

For my long-time listeners, I am answering the call to do another Mailbag Show. I collect questions from clients, audiences, emails, and social media posts and share the advice with my audience.

On today’s LinkedIn Lady Show expect to learn how you can position your LinkedIn profile to serve the company you currently represent while positioning you for recruiters and hiring managers. A common question I’m hearing revolves around best (and worst) practices using social media. My work with authors has created debate about the best platform and creative content.

Working recently with retail and restaurant owners will demonstrate how you can bring new customers to your establishment while not giving too much away. And I promise to share insights on keeping people engaged with you no matter which platforms you choose.

Are you starting a new business? Perhaps you are not satisfied with your existing brand. Or worse, maybe you have been challenged concerning the use of your brand. If you find yourself in any of these situations, then today’s show is for you.

Choosing a brand name has always been important to the long-term success of a business, but the stakes are much higher today and finding the right brand name is much more complicated. It is not longer just about the name, the sign, the logo, and your ability to build a marketing campaign around your brand. Now you have to consider URL, social media, Internet competition, and so much more.

If you have been listening to the news, you know that Facebook has declared #hacktober the time to check your privacy settings. Well it’s not just about Facebook. It’s about LinkedIn, Twitter, Instagram, Pinterest, and every site where you have a personal profile or company information.

Today’s LinkedIn Lady Show is dedicated to giving you the tools and specific tips on locking down your information so that you can minimize the possibility of others hacking your information. But we plan to go farther. How do you protect yourself when others are setting up or managing your accounts? What are the risks, what are the benefits, how do you keep ultimate control?

The LinkedIn Lady Show starts today with a reminder that it is but 74 days until Christmas! If you have books, products or services to sell, how are you going to market them this holiday season? Too many businesses wait until the week before Black Friday, Small Business Saturday, or Cyber Monday to join the fray. That’s way too late – all the trends show that holiday shopping has already begun.

I will be sharing specific ideas for small business categories and there is sure to be one that you can use or adapt for your brand. It only takes a little ingenuity, a little time, and a small budget.

Just when you thought the political gamesmanship for the US Presidential election had exhausted all the tricks and tools, Donald Trump found yet another way to stay from and center. The presidential candidate debate scheduled for tonight was supposed to be the solo spotlight for the Democrats, but a single tweet by @realDonaldTrump stole the show. And what it did for Twitter is yet to be calculated….but watch for his live tweets all evening. Now that’s a way to newsjack the spotlight and keep you in the headlines. So are you doing similar things for your business?