As options for using social media for business continue to emerge, it is easy to get lost or frustrated. It is also tempting to take the easy way out and just post the same thing on multiple sites, then call it a day. While this is better than doing nothing, it could hurt you in the long run.

Today’s LinkedIn Lady Show, with host Carol McManus, is about choosing the right platforms, crafting your messages to suit the personality of each site, and then cross-referencing with the use of short links. It’s like putting a puzzle together, except in your social media puzzle, the pieces will fit multiple ways and you won’t always needs to use all the pieces.

Done correctly, you are always directing the viewer of your post, your tweet, your update, or your share to another place on the Internet where you have a presence. It could be to provide more information or simply to discover you in a new location.

Let these valuable tips help you solidify your social media impact to attract new eyeballs and use the power of your content to turn them into lifelong customers.

One of the things I have always prided myself on is a keen awareness of the publishing industry and trends that have been evolving over the last number of years. But it wasn’t until I met today’s LinkedIn Lady Show guest, that I realized there was a whole segment of book distribution and sales that I was totally obvious to and was perhaps the one that could make the most difference for aspiring authors.

Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS). He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers: How to Make Real Money Selling Books and Beyond the Bookstore. He also wrote five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells others’ books on a non-returnable commission basis to non-bookstore buyers.

The LinkedIn Lady Show has a special surprise in store today. Proclaimed the “king of the hill in the growing world of corporate comedy” Greg Schwem promises to entertain and motivate as he tells us about his new book The Road to Success Goes Through the Salad Bar: A Pile of BS (Business Stories) from a Corporate Comedian. And he will share how he is using social media to promote and market his book.

His comedic take on the 21st century workplace and work/life balance has landed him on Sirius/XM Radio, FOX News, Comedy Central and the pages of Parents Magazine. Audiences from companies such as Cisco, Microsoft, IBM, Motorola and McDonald’s have laughed at Greg’s stories about tedious business meetings, Smart Phone addiction, ‘frequently’ asked questions and his fascination with the American Girl Doll company.

We promise a fabulous show today bringing you up to date on all that is happening on your favorite social media platform. Instagram discovered it’s not hip to be square, LinkedIn SlideShare has introduced a Clipping feature (similar to Pinterest), you can now add music to your Vine videos, and you can use animated gifs in your tweets. We’ll share tips on how to drive online sales with Pinterest, and give our commentary on Sales Navigator.

This amazing interview will strike a chord with anyone who doubts or has been disappointed with his or her investments. With the current turmoil in the market, everyone with a portfolio, a 401-K or an IRA is looking for answers on how to protect their money.

My guest today, Robert San Luis, will talk about his new book, Wealth Without Wall Street: Seven Keys to an Early Retirement. Robert with share his insights on the biggest challenges facing investors today and tips on where investors should put their money so it starts working for them immediately.

Today’s LinkedIn Lady Show is with one of my favorite guests, Rick Limpert. Rick is an Atlanta-based freelance writer and columnist, and host of Wireless Wednesday on 92.9 FM in Atlanta, joins Sully every Friday on TalkRadio 640 WGST and hosts The Tech of Sports on ModernLifePodcastNetwork.com. He is the co-author of “The Invaluable Experience” and most recently authored “The Fam Trip Field Guide.”

Rick will bring us up today on how the Upper Peninsula of Michigan take travel and tourism seriously and utilize social media to bring visitors to this remote location.

Our interview will take us into his journey as a self-published author, specific things we can do to support Prostate Cancer Awareness Month in September (and what local sports teams and schools are already gearing up to do).

Then we’ll turn to sports. Every season for every sport, the heat is turned up on social media and the lessons for business are many. Let’s talk Football and Tennis.

Rick’s experience and tips are sure to inspire you to new heights with your own social media.

The challenge for all businesses is to open the door to new markets. Most local businesses fall into the trap of believing their limitations are based on geography and for some, that is true. The local dry cleaner and liquor store are good examples of this. But perhaps you are missing opportunities to expand your thinking and use the power of the Internet and Social Media to reach the far corners of the globe.

Ask yourself: What would the benefits be to the international market if they knew about me and could do business with me? How would it change my business? What do I need to do to make it happen?

Today’s show will give you a roadmap to move you in the direction of expanding your business, your brand, your message, and your bottom line. The world is truly your oyster!

The lead story today is LinkedIn has cut back drastically on unwanted spam emails plus they are streamlining other message alerts like new connections and group updates. On Facebook, you will be able to select which friends you see more or less from in your news feed and get suggestions on Pages to Like based on your interests. YouTube rolls out vertical videos for mobile and Instagram offers higher resolution photos plus HootSuite has now integrated Instagram into their service option.

If you think Vine has been eclipsed by SnapChat, Instagram, and Periscope, think again! Vine serves more than 100 million people every month and is consistently delivering over 1.5 billion video loops per day. According to App Annie it ranks as a top-100 free app in 13 countries.

This may seem like an unusual title for The LinkedIn Lady Show, but you will be amazed by Nicolette Balija, an olive grower in Istria, Croatia, is using social media and social marketing to educate people around the world.

No one is a bigger fan of technology and social media than I am and The LinkedIn Lady Show consistently delivers news on the latest trends, tools, and tips on how to take advantage – whether for your business, your personal network, or fun! However, technology, used at the wrong time and in the wrong place can have severe consequences. But my guests today know there are so many other things that impact safe driving and without the benefit of experience, teens are at higher risk for accidents. John Harmata and Paul Zientarski, authors of the book What Teenage Drivers Don’t Know: Unwritten Rules of the Road. John is a business owner and entrepreneur who has worked much of his career with figure skaters and logged over a million miles behind the wheel of a car. His concern for child safety, whether on the ice or behind the wheel has been a priority in his life. Paul has dedicated 40 years of his life to teaching students physical education, culminating his career as Department Chairman for Physical Education, Health, and Driver Education. As the department chairman for driver education, Paul’s responsibilities included staff development, supervision and film reviews for Simulator Systems, Inc. Tune in to learn how their book can you and those you care about. Perhaps your company would like to sponsor the book so it can reach more people. John and Paul will tell you where their inspiration and content came from and their vision for getting it into the hands of everyone who drives a car – especially those teens who are new to the experience.