One of the things I have always prided myself on is a keen awareness of the publishing industry and trends that have been evolving over the last number of years. But it wasn’t until I met today’s LinkedIn Lady Show guest, that I realized there was a whole segment of book distribution and sales that I was totally obvious to and was perhaps the one that could make the most difference for aspiring authors.

Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS). He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers: How to Make Real Money Selling Books and Beyond the Bookstore. He also wrote five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells others’ books on a non-returnable commission basis to non-bookstore buyers.