I find it fascinating that in spite of the growth of social media for business, most business owners and even some marketers don’t embrace the importance of knowing what platforms are best suited for their goals. It’s so much more than slapping up a Facebook page or opening a Twitter account. A little bit of effort can go a long way in building a loyal following and ultimately converting those people to meaningful business relationships. Today’s LinkedIn Lady Show is dedicated to helping you sort out some of those questions and mapping (or refining) your social media plan. Get ready to answer questions like: • Where do women in the 25-45 age bracket go to for information on beauty products? I am a home-based business seeking to meet women looking for an organic solution as the alternative to high-priced department store products. • If I am targeting near-retirement men and women with the goal of helping them secure their financial future by investing in income-producing assets. Which social channels are right for me? • My business serves a tight geographic area with the aim to attract young men to my new health facility… How do I connect with them using social media? • I have a fledgling event management business and I have tried Facebook with dismal results. Are there other social platforms that would help me get my name out? • I am a chiropractor whose services have been expanded to include Brain Core Therapy. It works for children and adults dealing with ADHD, anxiety and panic attacks, insomnia, chronic pain, autism, memory loss, and more. How can social media help me get the word out that there is effective treatment without drugs?

What a special treat on The LinkedIn Lady Show today! Joining me all the way from England are Jules Serkin and Paul Andrews. Perhaps you already know about this dueling pair and their famous show, Business Bunker Radio. Paul Andrews is a serial businessman & former entrepreneur of the year. He owns and runs a number of digital media businesses as well as a community workspace/hot desking hub in the beautiful ancient City of Canterbury in England. He is an Angel Investor & business startup mentor Paul has been the host of the Business Bunker Radio show now in its 7th year. The show focuses on micro and SME businesses. Jules Serkin’s journey from yoga teacher and masseur to public relations started with a broken leg. An inspired entrepreneur she carved her own path to compete with big agencies by starting Kent’s first “Tweetup”. And her new career was off and running, writing for the Canterbury, Faversham, Whitstable & Herne Bay Times, as a food columnist for Inside Maidstone magazine and then radio, co-presenting the Kent Business Radio Show and her own food show, Scoff & Quaff. There is so much more to say about Paul and Jules, but we’ll save that for the show. We’ll learn about their show – why it came about and how it serves their audience. Both will share their tips on using social media and more about their businesses outside radio. I’ll be asking about the business environment in England and what the Brits REALLY think about Americans!

It’s a red-letter day in the social sphere and the letter is “P.” Pinterest has officially launched their promise of a buy button right on the front of your image. No longer will potentials buyers have to navigate and search for your information. Now they will be taken right to your ecommerce account with one click! So what does it mean for you and how can you take advantage? Tune in today for my Wednesday solo on The LinkedIn Lady Show Solo you say? Yes, my co-host Ken Herron is in Singapore dazzling audiences while I stay home and slave away. But he left specific instructions to deliver an over-the-top show. Keeping with theme of eCommerce, I’ll be discussing options that are available for today’s savvy businessperson or entrepreneur. Should you have your own credit card authorization system, rely on PayPal, or simply use Square? There are pluses and minuses to every option. And behind eCommerce are the considerations for great content, great product, valuable service, and more. How do you decide and when will you know if it’s working?