I find it fascinating that in spite of the growth of social media for business, most business owners and even some marketers don’t embrace the importance of knowing what platforms are best suited for their goals. It’s so much more than slapping up a Facebook page or opening a Twitter account. A little bit of effort can go a long way in building a loyal following and ultimately converting those people to meaningful business relationships. Today’s LinkedIn Lady Show is dedicated to helping you sort out some of those questions and mapping (or refining) your social media plan. Get ready to answer questions like: • Where do women in the 25-45 age bracket go to for information on beauty products? I am a home-based business seeking to meet women looking for an organic solution as the alternative to high-priced department store products. • If I am targeting near-retirement men and women with the goal of helping them secure their financial future by investing in income-producing assets. Which social channels are right for me? • My business serves a tight geographic area with the aim to attract young men to my new health facility… How do I connect with them using social media? • I have a fledgling event management business and I have tried Facebook with dismal results. Are there other social platforms that would help me get my name out? • I am a chiropractor whose services have been expanded to include Brain Core Therapy. It works for children and adults dealing with ADHD, anxiety and panic attacks, insomnia, chronic pain, autism, memory loss, and more. How can social media help me get the word out that there is effective treatment without drugs?