Are you starting a new business? Perhaps you are not satisfied with your existing brand. Or worse, maybe you have been challenged concerning the use of your brand. If you find yourself in any of these situations, then today’s show is for you.

Choosing a brand name has always been important to the long-term success of a business, but the stakes are much higher today and finding the right brand name is much more complicated. It is not longer just about the name, the sign, the logo, and your ability to build a marketing campaign around your brand. Now you have to consider URL, social media, Internet competition, and so much more.