Mail-Right Show | Real Estate Agents | Real Estate Agent | Online Marketing |

Where Real Estate Marketing Guides Fail
Most step-by-step guides on developing a real estate marketing plan are general templates.

They teach how to identify your target market and check key performance indicators. They might unpack how to reverse engineer your competition and how to develop a real estate marketing calendar. But the buck stops there.

The other kind of guide lists specific marketing strategies, like blogs and email campaigns. However, they leave out how to effectively incorporate these tactics into a calendar. This is the Ultimate Guide to Real Estate Marketing Plans because it combines both.

We discuss the necessary marketing techniques that everyone should use. We also list many more optional tactics that may appeal to your specific skill set. Then we sync these techniques with a real-life marketing plan, including an example calendar.

No guesswork, no big hanging questions. Just a fantastic real estate marketing plan you can see yourself in.

https://inboundrem.com/real-estate-marketing-plan-strategies-calendar/

Ricardo Bueno

Ricardo Bueno is the Marketing & Technology Director for West in California. He’s a house-hold name in the real estate industry with over 10+ years of experience speaking from the stage at Inman’s Real Estate Connect San Francisco and C.A.R. Expo… to working with some of the leading software companies in our industry, like Diverse Solutions and W+R Studios – the makers of Cloud CMA.

Ricardo has coached thousands of real estate agents and brokers on how to successfully implement marketing strategies and technology into their business to boost their productivity.

He understands the power of content strategy and online marketing, but more importantly, how it is effectively and practically implemented in everyday business.

When he’s not working, he’s out enjoying a good hike or trail run, discovering new food with friends, or enjoying a refreshingly old fashioned.

https://www.ricardobueno.com/type/podcast/

https://themoderndayagent.com/ricardo-bueno

https://www.youtube.com/watch?v=BnJ6AyI6Wwk&t=47s

Will Friedner has managed to get 1 million views connected to one of his YouTube channel videos produced with a $20 mic and a $40 camera. 50% of his leads come directly from his videos about moving to Montana.

Will Friedner is familiar with the Flathead Valley having spent many years enjoying the lifestyle this area has to offer including golf and hockey. He and his wife Angie met while employed at Eagle Bend Golf Course in Bigfork. He has represented a variety of properties in Northwest Montana and does extensive research on any opportunity you send his direction.

He strives to provide a pricing strategy to garner strong offers in which all his client’s needs are met. As your agent he will focus on an array of marketing tools to sell or locate property for you in a timely manner. Will continues to broaden his online population base by managing a variety of web pages. Well versed in technology will has provided years of success for his clients.

https://montanaliferealty.com/

https://www.youtube.com/channel/UC9Fnz1_WQUG1nL4rOVC4wMQ

https://www.sothebysrealty.com/eng/associate/180-a-739-4035056/will-friedner

All real estate agent need to develop in 2020 a digital marketing plan. Why? Basically a DMP will help you understand your local market and while you should be spending you hard earned money to get the best results.

Robert has just published a great and very detailed post on how to develop a digital marketing plan that will really work for you. You can see his plan here: https://inboundrem.com/real-estate-marketing-plan-strategies-calendar/

Jonathan Denwood
https://www.mail-right.com/

Robert Newman
https://inboundrem.com

We discuss TikTok with Austin Glanzer joint fonder of Glanziar a digital agency that specializes in social media platforms and Google paid advertisement aim at the property investor.

Austin in less then a year has built a TikTok audience of over 70,000 and has used the platform to build a large email list which he has actively monetized.

https://www.glanzair.com/

After a successful technology career in Silicon Valley, Sean purchased and flipped over 150 residential and commercial properties, nicely exiting the market before the credit bubble burst. Combining his technology and real estate experience.

Sean launched ForeclosureRadar in 2007, well before most realized a foreclosure crisis was coming. The service was quickly recognized as the nation’s best foreclosure information source and helped tens of thousands of real estate professionals succeed in a market which was otherwise devastating. Sean’s mission to help the little guy succeed in the real estate market continues with the launch of PropertyRadar.

https://www.propertyradar.com/

With Jaime help we going into a deep dive in this episode of the Mail-Right Show into the Facebook paid advertisement, what is the differences between Lead campaigns and Custom Audiences.

How you shouldn't be scared of the recent changes in Facebook polices connected to real estate adverts. We really do cover a load of Facebook info in this week show.

Also Jaime has a great YouTube channel where he covers how he has used digital marketing to build a power team where every week they have hundred of leads coming in from their digital marketing outreach.

Jaime Resendiz

Energetic professional with a strong passion in real estate. I would love to help you find your home of your dreams or sell your home as you transition into a new phase in life.

https://www.youtube.com/c/JaimeResendiz/videos

www.jaimeresendiz.exprealty.com

In this week's show we talk about digital content and what is the best content for your website, Facebook page, or your YouTube channel. What content based on our experience will get you the most engagement and leads?

Jonathan Denwood
https://www.mail-right.com/

Robert Newman
https://inboundrem.com/

Peter Lorimer joined Keller Williams Realty, in 2005, where he was a rookie agent of the year. He then went on to have 3 back to back years of being the number #1 agent in his brokerage. Culminating in 2009, where he earned the prestigious distinction of being the #1 top producing Keller Williams agent for the entire LA region, including Beverly Hills, Malibu and Bel Air, and all other areas of Los Angeles County.

Never one to rest on his laurels, in 2010 Peter decided to branch out on his own and launch his long-planned and awaited, PLG Estates based in Beverly Hills. Where he and his team of hand-picked agents cater to a discerning clientele, many of whom are extremely well-known individuals with creative tastes but wish to remain fiercely private.

Originally from the UK, Pete had tremendous success as a record producer before coming to the US, working along sides some of the biggest recording artists of the 80's and 90's and having over 30 #1's in the Billboard Club Charts and another 25 around the world. It was his love of working with artists, his creative mindset — and a succession of personal real estate investment deals - that led him into the world of real estate. In 2010, Pete passed another milestone by proudly becoming a naturalized US citizen.

As Pete's business acumen grew over the years, he realized a tremendous need to assemble a S.W.A.T. team of support staff headed up by his wife and business partner Cindy Lorimer, herself an accomplished businesswoman, whose natural ability for real estate and tremendous attention to detail have helped give PLG Estates its reputation for legendary customer service throughout every step of the transaction. Whether it's a first-time buyer looking for a $100,000 condo, or a well-heeled celebrity in search of a $10 million beachfront hideaway, every client is treated equally and given top-notch service by one of our team of agents.

When he's not out with clients or negotiating a deal, Pete's downtime is spent with his wife Cindy and their kids Emily, Oliver, and Charlotte.

John Giffen is the Director, Broker Services for Benchmark Realty, LLC in Franklin, Tennessee plus writer and podcaster.

He holds numerous industry designations and certifications including the Certified Real Estate Brokerage Manager (CRB) and Certified Residential Specialist (CRS) designations from the National Association of REALTORS® and the GRI (Graduate, REALTOR® Institute) designation from the Tennessee Association of REALTORS®. He also is a Certified Distance Education Instructor (CDEI).

As a real estate educator and proponent of professional development, John is a Tennessee Real Estate Commission (TREC) approved course instructor, as well as the author of several TREC, approved continuing education courses on real estate contracts, agency, licensing issues, buyer representation, property marketing, real estate ethics, and transaction behavior. He works closely with the Tennessee Association of REALTORS® and other TREC approved real estate providers in developing new courses for license renewal. He also has been called on by PSI, TREC’s approved testing vendor, to be a Subject Matter Expert.

John is a member of the National Association of REALTORS®, the Tennessee Association of REALTORS®, the Greater Nashville Association of REALTORS® and the Williamson County Association of REALTORS®. He serves on the Board of Directors of the Williamson County Association of REALTORS®. He was selected as the 2014 REALTOR® of the Year by the Williamson County Association of REALTORS®. He has membership in numerous real estate industry organizations including the Council of Real Estate Brokerage Managers, the Council of Residential Specialists and the Real Estate Educators Association (REAA).

https://johngiffen.com/