In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino explore how the next generation of marketers is discovering the impact of direct mail through the USPS Direct Effect program. They are joined by Carl Boettner, Postal Service Program Manager for Direct Effect, and Izzie Gerber, a student from UMass Amherst who recently completed the program. They discuss how Direct Effect introduces marketing students to direct mail through hands on learning, competitions, and eLearning courses, all designed to help future marketers understand how physical mail integrates with digital tactics.

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In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino jump into the fast-paced world of e-commerce shipping with guest Heather Maday, Senior Director of Sales Enablement at the US Postal Service. Heather shares how USPS has transformed its operations to support today’s eCommerce economy, where shoppers expect speed, visibility, and value with every order. From data driven logistics and new fulfillment technologies to transparent pricing, Heather explains how USPS helps businesses reach customers affordably and efficiently.

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The Postal Service is entering a new chapter under 76th Postmaster General David Steiner. In this conversation, he joins Mailin’ It! to talk about what lies ahead. Steiner discusses his background and path to becoming Postmaster General, the challenges and opportunities facing USPS, and why employee engagement and operational excellence will be key to long-term success.

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Every day, millions of letters and packages move safely across the country. But what does it take to keep America’s mail secure? In this episode, our hosts are joined by Buck Buckley, Special Assistant for Strategic Initiatives with the U.S. Postal Inspection Service, and Bob Dixon, USPS Sr. Director of Delivery & Retail Modernization. Together, they discuss how the Postal Service is using technology to tackle mail theft, porch piracy, and employee safety, and explain how innovative security measures are protecting mail and employees while adapting to new and emerging threats.

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Uncover the true story behind a $6 million mail-order scam with hosts Karla Kirby and Jeff Marino, joined by Inspector Greg Ghiozzi of the U.S. Postal Inspection Service. Together, they reveal how a fake allergy testing company duped tens of thousands of people into mailing in locks of hair—while running a multimillion-dollar scheme behind the scenes. Follow along as they break down the investigation and share how USPIS brought this hair-raising scammer to justice through extradition and conviction.

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Director of Retail Operations, Tracy Raymond, and Senior Director of Delivery and Retail Technology, Bob Dixon, join us to discuss the Postal Service's plans to modernize hundreds of its retail locations and Post Offices across the country. Tune in to hear how USPS is streamlining operations and upgrading the retail experience to better serve today’s customers.  

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To kickoff celebrating the Postal Service’s 250th anniversary, Karla Kirby and Jeff Marino are joined by Jim Bruns, expert in postal history and former Director of the National Postal Museum. Together they explore the Postal Service’s founding during the American Revolution, the rise of letter collection, the introduction of stamps, home delivery, and how the Postal Service continues to innovate today. Whether you’ve dropped a letter in a blue box or tracked a package online, this episode will show you how the mail has been connecting America since before its founding.

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USPS Director of National Preparedness, Rae Ann Haight, joins us to discuss the comprehensive and dynamic preparedness program designed to safeguard mail operations against any type of disruption. She shares real-life stories that highlight how planning, training, and coordination enable USPS to keep mail moving and employees safe no matter the challenge.

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USPS Historian Steve Kochersperger joins us to discuss the origins and lasting impact of rural free delivery—an initiative that began in 1896 to bring mail directly to farm families across the U.S. Learn how this historic service helped bridge the gap between urban and rural communities, supported economic growth, and laid the groundwork for modern mail delivery. 

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We’re taking a deep dive into the exciting world of 2025 USPS stamps! Join special guests Lisa Bobb-Semple, USPS Stamp Services Director, and Daniel Piazza, Curator of Philately at the Smithsonian National Postal Museum, as we explore how new stamps are selected, the artistry behind them, and what it takes to bring them to life. Plus, with the Postal Service’s 250th anniversary on the horizon, we’ll discuss how stamps will play a role in celebrating this historic milestone. Don’t miss this fascinating conversation about history, design, and the stories behind the stamps in your collection! 

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