Consistency builds trust — and trust builds long-term customers. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into the often-overlooked foundation of a healthy pricing strategy: integrity.

As Nagle writes: “Consistency in pricing signals consistency in value.”

This episode explores how pricing integrity shapes customer perception, loyalty, and confidence — and why even small inconsistencies can quietly erode the trust that independent retailers work so hard to build.

You’ll learn:

If you’ve ever struggled with customer questions about pricing or worried that promotions may be confusing your message, this episode will help you build the clarity, fairness, and consistency your customers deserve.

Keywords: independent retail, small business pricing, pricing integrity, fair pricing, retail trust, pricing consistency, Main Street marketing, Thomas Nagle, The Strategy and Tactics of Pricing

Sales and discounts can bring people in the door — but they can also quietly eat away at your profits and your brand. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a practical look at how to design promotions that drive results without eroding your value.

As Nagle reminds us: “Discounts should reinforce value, not replace it.”

In this episode, you’ll learn:

If you’re tired of feeling pressured to mark things down, this episode will help you plan promotions that strengthen your brand, reward your best customers, and keep your profits healthy.

Keywords: independent retail, small business pricing, retail promotions, discount strategy, purposeful marketing, value-based pricing, Main Street marketing, The Strategy and Tactics of Pricing

Customers don’t automatically see your value — you have to show it. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a focus on one of the most important — and often overlooked — parts of pricing strategy: how to communicate your worth clearly, consistently, and confidently.

As Nagle writes: “Value must be perceived to be realized.”

In this episode, you’ll learn:

If you’ve ever struggled to explain why your store is “worth it,” this episode will help you master the language, visuals, and confidence that turn clarity into profit.

Keywords: independent retail, small business pricing, value communication, customer experience, retail storytelling, pricing confidence, Main Street marketing, The Strategy and Tactics of Pricing

Big-box stores and online giants can always go lower — but independent retailers can always go better.

In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with one of the most important topics in retail: how to win customers without racing to the bottom.

As Nagle reminds us: “Competing on price alone is a strategy for those who cannot compete on value.”

In this episode, you’ll learn:

If you’re tired of feeling pressured to match online discounts, this episode will help you reframe competition, strengthen your confidence, and focus on what truly makes your business worth choosing.

Keywords: independent retail, small business pricing, value-based pricing, pricing strategy, customer loyalty, retail differentiation, Main Street marketing, Thomas Nagle, The Strategy and Tactics of Pricing

The right price isn’t just a number — it’s a design. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into how price structure shapes customer choice.

As Nagle writes: “A good price structure turns the art of selling into the science of choice.”

In this episode, you’ll learn:

If you’re ready to stop discounting and start designing your pricing for clarity, confidence, and connection, this episode will show you how to do it — one structure at a time.

Keywords: independent retail, small business pricing, retail bundles, tiered pricing, price structure, retail strategy, Main Street marketing, Thomas Nagle, The Strategy and Tactics of Pricing

Why do some prices feel right while others trigger hesitation? In this episode of Main Street Matters, Patrick Keiser explores one of the most fascinating and practical parts of pricing strategy: the psychology behind how customers perceive value.

As Thomas Nagle writes in The Strategy and Tactics of Pricing, “Customers do not perceive prices as numbers; they perceive them as cues about value.”

In this episode, you’ll learn:

If you’ve ever wondered why a $49 item sells better than one priced at $50 or how to make prices feel fair, confident, and aligned with your brand, this episode will give you the insight (and tools) to do it.

Keywords: independent retail, small business pricing, pricing psychology, value perception, retail strategy, price anchoring, behavioral economics, Main Street marketing, The Strategy and Tactics of Pricing

Not all customers are created equal — and they shouldn’t all pay the same price. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into customer segmentation — the key to understanding who truly values your products, services, and experience.

As Nagle writes: “Value is always specific to a particular segment of customers.”

In this episode, you’ll learn:

If you’ve ever wondered how to please different customers without discounting across the board, this episode will show you how to price smarter and serve everyone more effectively.

Keywords: independent retail, small business pricing, customer segmentation, value-based pricing, retail strategy, pricing psychology, Main Street marketing, The Strategy and Tactics of Pricing, Heart on Main Street, Patrick Keiser

Most independent retailers set prices the same old way — take the cost, add a markup, and hope for the best. But what if that approach is quietly costing you money? In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into value-based pricing — the method that starts with your customer, not your calculator.

As Nagle explains: “The right price is one that reflects the value delivered to the customer, not simply the seller’s cost.”

In this episode, you’ll learn:

If you’re ready to stop guessing, stop racing to the bottom, and start getting paid for the real value you deliver, this episode is for you.

Keywords: independent retail, small business pricing, value-based pricing, retail strategy, profitability, pricing psychology, Main Street marketing, Thomas Nagle, The Strategy and Tactics of Pricing, Heart on Main Street, Patrick Keiser

Independent retailers often focus on cutting costs or boosting sales — but the fastest way to improve profitability is through smarter pricing. In this kickoff to our new 10-part series based on The Strategy and Tactics of Pricing by Thomas Nagle, Patrick Keiser explains why even a small change in price can have a dramatic impact on the bottom line.

As Nagle reminds us: “Pricing is the moment of truth — every dollar of revenue is the result of a pricing decision.”

In this episode, you’ll learn:

If you’re ready to stop leaving money on the table and start thinking about pricing as a strategy — not a guess — this episode will set the stage for the series ahead.

Keywords: independent retail, small business pricing, pricing strategy, profitability, value-based pricing, retail growth, Main Street business, Thomas Nagle, The Strategy and Tactics of Pricing, Patrick Keiser, Heart on Main Street

The holidays are the most wonderful — and busiest — time of the year for independent retailers. One of the most powerful ways to stand out, drive foot traffic, and create a little Main Street magic? A beautifully decorated holiday window.

Join us for an inspiring and practical conversation with Amy Meadows, founder of Windows Matter and former head designer of Chicago’s iconic Marshall Field’s holiday windows. With over 40 years of experience in visual storytelling and display design, Amy will share expert tips, creative ideas, and budget-friendly tricks to help you transform your storefront into a destination this holiday season.

🎁 What you’ll learn: