Daily Cuts

Maisha Concept


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Maisha means 'giving life' in Swahili – and embodies the ethos of this slow fashion brand which recently went viral at this year’s Boutique Fairs. Work It's Stanley Leong and Cheryl Goh speak with Rakhee Shah, founder and owner of Maisha Concept, who is a 3rd generation Kenyan of Indian origin living in Singapore on her story and recent success.

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