Spending on consumer health is increasing globally, with a focus on preventive measures and wellness campaigns. Demographics and consumer lifestyles are two forces shaping the industry. For instance, the aging global population is leading to more elderly consumers with specific health needs. Urbanization is also a force; as consumers become busier, self-medication becomes a popular alternative to doctor visits. Stephanie Prymas, Consumer Health Research Analyst at Euromonitor, gives a detailed overview of the consumer health industry in this podcast.

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