How do you get your donors to choose you? How do you break through the noise. Out of all the non-profits they could love, how do you get them to love you? Clark talks about how he became a Cubs fan, becoming familiar with your donors, getting your donors to choose you, and why he's not a Cubs fan anymore. Get your donors to visit you!

How are you at telling your story? Clark talks about the process he's going through with clients to help them better tell their story and attract new donors -- and tells the story of how he first got into fundraising as a broke college student, tried to get out of non-profit work, and stumbled into the work he was born to do.

You want to close more gifts. You'd like to close more of the gifts you ask for. If you're nervous about asking for gifts, it may be because you've been told no so many times. In this episode Clark talks about increasing your close ratio. Increase your close ratio by continually asking yourself this question: "Is this the next right thing with this donor?" 

You want to have quality relationships with your donors. Good relationships develop on the foundation of many shared experiences and touches. Clark shares 3 simple routines to help you add many more donor interactions and build better donor relationships. Good development work is methodical development work. Develop these routines and be the first organization a donor thinks of when he or she is ready to give a gift above and beyond anything they've given before.

Just because you have a few different gift thresholds does not mean that you are going to start closing gifts at those levels. Clark makes some clarifications to his previous episode on giving clubs and getting started with estate gifts. Have gift clubs. Talk about estate planning. But don't think you're going to start magically getting people to give at these levels just because the levels exist.

You want to give your donors an easy next step to increase their support. Once they love you, they'll be looking for what's next. Giving levels help your donors see the next step. Clark also talks about getting started with estate planning -- and how you don't need to hire a firm to start inviting donors to include you in their will.

You want to do more than ever before. You want to achieve your maximum potential. Clark talks about how to achieve uncommon success -- and success that's aligned with your values. Goal setting guidelines and ideas for qualitative and quantitative goals for fundraisers.

Are you ready to take on something big? To achieve more than you have ever achieved? To progress further and faster? Part of 1 Clark talking about Goals. Achieving goals is almost automatic. Our brain has within in a goal seeking mechanism that drives us, even subconsciously, toward their goals. Most people don't realize this, and therefore their goals are too small. Clark goes through 7 reasons why people don't set goals.

Good development work is methodical development work. Don't think about moving mountains, think about moving buckets. What's one thing you can do today to move your relationship with just one donor forward? Implement Clark's "one more thing" idea and watch buckets turn into mountains.

Our donors won’t open up to us just because we’ll listen. They have to think that we’re worth talking to. Once you’ve become a trusted adviser, the stories you tell have the potential to be powerful stories. If you’re not a trusted adviser, they’re just stories. Clark goes over key components of a great story. Stories are what spread. Tell great stories that your donors can grab onto and make their own. Tailor your stories to an audience of one based on the donor's listening preference.