Emirates Airways recently announced it would open a new route between Dubai and Stockholm in September of 2013. Although some Middle Eastern destinations are popular with Scandinavian tourists, such as Dubai and Doha, many destinations are used as connections for Scandinavians travelling to Asia or Australia. This means the largest competition for Middle Eastern airlines comes from Asian and Australian airlines with direct flights to Scandinavia. There are still many untapped cities in the Middle East for new routes to Scandinavia, states Pasi Hannonen, Senior Research Analyst at Euromonitor.

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