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After being laid off from her job as a business consultant, Makayla bought herself a Nikon D7000 camera and started charging $50 for photo shoots. She felt that launching a new business with limited knowledge was less scary than not earning money with a young family to feed and a mortgage to pay. She learned by watching YouTube and attending workshops as she went along, focussing on improving the weakest areas of her skill set to grow her business and make more money.

These days she runs a successful wedding photography business with her husband, is in demand as a speaker and is the youngest director of the Professional Photographers of America, the World's largest professional photographers' association.

Makayla is a keen advocate of in-person sales (these days via Zoom) and providing prints to create an emotional impact and improve sales. She's seen first-hand how prints can transform her client's lives by boosting their self-esteem and confidence. It's made her realise that running a photography business is about far more than making money. Digital photos may have become the norm, but Makayla believes the real value of photography is in tangible printed products that clients can enjoy for years.

Makayla also gives some great marketing tips for photographers.

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