Accountability, both on the job and in life, is the responsibility we all have for accomplishing the tasks that we’ve chosen or have been given to us. Too often, however, the word becomes a negative used to connote failure. Sales consultant Dr. Bruce Lund knows the intrinsic power of the word “accountability” and wants to see it used on both sides of the management equation. Listen as he and ACUMA President Peter Benjamin debate the word’s use and how it can empower credit union staff at all levels to succeed. Sponsored by Accountable CRM.