In today’s episode, Quinn and Ross sit down to talk about AI and how it’s changing the creative landscape. They discuss the difference between using it well vs carelessly, whether it’s ruining or revolutionizing art, and how artists can actually use AI to sharpen their storytelling, content strategy, and brand identity without losing their humanity.

You can download our free e-book (it's full of good nuggets), and start implementing lifetime pre-saves w/ smart noise using this link right here.

Brand defining questions you can be asking yourself here.

Timestamps:

(00:00:00) – Intro

(00:01:08) – Hot takes

(00:15:28) – How AI is impacting our creativity

(00:18:15) – Defining "real art" in today's world

(00:24:57) – Personhood, inspiration & the philosophy of AI

(00:30:53) – Why human-made art is meaningful

(00:39:37) – Using AI for world-building, composition & ideation

(00:47:34) – Brand-storming and storytelling with 'Chad'

(00:52:44) – Understanding your fan avatar

(01:03:29) – Listener questions

(01:09:01) – What we're listening to

(01:12:59) – Some inspiring nuggets

All Hail The Underground.

overthrone.ca | @quinn.mcgraw | @gravesidemanner

Theme song by Valence

In today's episode, Quinn and Ross sit down to share their thoughts on building your band's brand, the art of storytelling, whether or not we should gatekeep metal (or country, tbh), and riff on the PR space and whether or not you should hire a publicist.

You can download our free e-book (it's full of good nuggets), and start implementing lifetime pre-saves w/ smart noise using this link right here.

Timestamps:

(00:00:00) - Intro

(00:01:08) - Hot takes

(00:13:42) - Should we gatekeep metal?

(00:21:22) - The art of storytelling

(00:27:19) - Changing your brand & building lore

(00:35:21) - Brand analysis: Bad Omens

(00:45:48) - Releasing music with intention (and a plan)

(00:52:24) - Storytelling & PR

(01:09:04) - Overthrone case study (marketing)

(01:13:34) - Overthrone case study (design)

(01:20:43) - Listener questions

(01:24:54) - What we're listening to

(01:26:30) - Some inspiring nuggets

All Hail The Underground.

overthrone.ca | @quinn.mcgraw | @gravesidemanner

Theme song by Valence

In today's episode, Quinn and Ross sit down to discuss what Overthrone is, their vision for the agency, some of their musical and professional backgrounds, navigating the pandemic (for better or for worse), and whether or not Sleep Token is actually cooler today than they used to be.

You can download our free e-book (it's full of good nuggets), or start implementing lifetime pre-saves w/ smart noise using this link right here.

Timestamps:

(00:00:00) - Intro

(00:00:40) - Hot takes

(00:03:58) - The ethos behind Overthrone

(00:18:49) - Our musical and industry backgrounds

(00:24:32) - Career transitions during the pandemic

(00:33:15) - Providing resources to empower the underground

(00:36:30) - Listener questions

All Hail The Underground.

overthrone.ca | @quinn.mcgraw | @gravesidemanner

Theme song by Valence

Make Art & Die is the official Overthrone podcast hosted by Quinn McGraw and Ross Vanosch. Overthrone is a music marketing agency created by musicians, for musicians.

You can download our free e-book (it's full of good nuggets), or start implementing lifetime pre-saves w/ smart noise using this link right here.

All Hail The Underground.

overthrone.ca | @quinn.mcgraw | @gravesidemanner

Theme song by Valence