Today we are chatting about how to make building your brand feel as easy as possible, because we want easy. I’m sure you feel a similar way, but I want things in my business to feel really, really easy. I don't want to be struggling and trying so hard to come up with ideas or having a million different steps in a process when it could really just be one simple step. It's important that it feels simple because I don't want to be pouring extra energy into areas of business and brand building that don't require it. It's really common that I see that my clients and potential clients are building a business that is making things harder for them. They're doing it in the hardest way possible when there is a path of least resistance.

What I cover in this episode:

• Infusing personal elements into your brand to make it feel easier
• Why creating a separate persona can make things harder for you to build a business
• Considering your audience after establishing your brand’s foundation
• Pushing past the fear of being personal because it creates authenticity and trust with your audience

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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