The Mavericks Project

Make It Authentic with Jennifer Zick - Episode 017


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Building a business is really hard.
Communicating your value to prospective customers is arguably even more difficult.
Most of us stop at talking about "what" we do and "how" we do it when we're speaking with prospects.
According to Jennifer Zick of Authentic Brand, we need to take things one step further: to our "so what".
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The Mavericks ProjectBy Collin Graves