Make It Fruitful Podcast

In this episode, we discuss the recent news about a beloved black owned hair care brand reportedly being acquired by Proctor & Gamble, and the fallout that happens between consumer and creator as a result. 

Do consumers have a point when they feel exploited, lied to, or taken advantage of when a black brand sells to a non-black conglomerate? Are creators justified in feeling like they should be able to sell their businesses or scale, and not have to be committed to the methods that their consumers would prefer? Long-term, how do we make sure that black business owners have options within the black community to sell their businesses to when they want to exit?