Main Topic Notes

1. Professional Whitewater Kayaking Athlete?
2. You work with a family member, how is that going? 
3. What is business process mapping and how do you incorporate marketing?
4. Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline?
5. What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business?
6. What do you think is coming up in the field of automation for sales and marketing?

Recap / Takeaways

1. Whatever you're doing in life, pay attention and you'll find parallels to running a business
2. Saying "we've always done it that way" kills businesses
3. It may be worth it to bring in a consultant (a fresh pair of eyes) to identify waste
4. Implement something in your business for continuous improvement (Kai zen)
5. Goal with creating processes is to make it hard for people to fail at their job (not just to save time or money)
6. Keep asking how you can eliminate yourself
7. Lead generation
8. Conversion
9. Delivery of promise
10. Delighting afterward
11. Ask for referrals
12. If you have a company that requires your time do this:
13. Ask people what you're doing for people
14. Charge more for your time
15. Create some type of digital knowledge product that will scale without you
16. When you're trying to accomplish something, don't ask how to do it, ask who can do it for me

Action Item

1. Record what you do every 15 minutes for 3 days

Connect with Sam:

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https://www.linkedin.com/in/samovett/

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