Big idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).You’ll learn:<ul><li> How to turn 30-minute content into 5-minute winners</li><li> The one doc that keeps Sales/Marketing/Support on the same story</li><li> Guardrails for AI so you keep nuance + product “soul”</li><li> Why PLG fails without built-in communication</li></ul>

Big idea: Product and comms are converging—fast. Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine). You’ll learn: How to turn 30-minute content into 5-minute winners The one doc that keeps Sales/Marketing/Support on the same story Guardrails for AI so you keep nuance + product “soul” Why PLG fails without built-in communication

Big idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).You’ll learn:<ul><li>&nbsp;How to turn 30-minute content into 5-minute winners</li><li>&nbsp;The one doc that keeps Sales/Marketing/Support on the same story</li><li>&nbsp;Guardrails for AI so you keep nuance + product “soul”</li><li>&nbsp;Why PLG fails without built-in communication</li></ul>

Make It Land: How Product Is Communications

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. <ul><li>Words are the magical glue between your business and your customers, capturing interest and driving action.</li></ul> <ul><li>Great communication opens doors to opportunities and builds stronger connections. </li></ul> The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. <ul><li>Discover the art of personalization and the need for standout, engaging messaging.</li></ul> <ul><li>Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.</li></ul> What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. <ul><li>Get the lowdown on strategies to elevate communications and position pros as strategic partners.</li></ul> <ul><li>Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.&nbsp;</li></ul>

Business

Technology

Marketing

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. Discover the art of personalization and the need for standout, engaging messaging. Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers. What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. Get the lowdown on strategies to elevate communications and position pros as strategic partners. Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

Share Make It Land: How Product Is Communications

Sign up to save your podcasts

Make It Land: How Product Is Communications

Make It Land: How Product Is Communications

More shows like The WordBirds Podcast with Chris Willis

This American Life

Freakonomics Radio

Pivot

The Daily

Up First from NPR

Hard Fork

When It Hits the Fan

Land and Expand