Make It Matter

Whether you're a king or queen, mom or dad, executive or clerk; there's one resource that everyone has in a limited supply—time. Time is the one thing that no one can get more of. In this episode, recorded on Father's Day, Mike reflects on how we as entrepreneurs spend our time.

Do your marketing efforts seem to be returning fewer results for the same amount of work? It's likely that you're stuck in a rut. Don't worry—it happens. In this episode Mike shares a powerful approach to invigorating your marketing program; one that will get you closer to your prospects while regularly delivering excellent results.

How do you know when it's time to hire new employees and grow your team? As entrepreneurs we often like to rely on our gut. The problem is, hiring is a big decision; one that's painful if you get wrong. In this episode I share my process that allowed me to move away from relying on my gut and move towards a fail-proof system for knowing when to hire and when to wait.

With so much needing attention, it's easy to get caught in the trap of your business' day-to-day operations. But did you know that doing so will stunt you company's growth? In this episode Mike talks about the difference between working on and in your business and how to break free of the day-to-day in order to build something greater than yourself.

Have you ever been guilty of not paying yourself what you're worth? It's an easy trap to fall into and a hard one to get out of. In this episode Mike tackles the issue of entrepreneurs underpaying themselves. He explain how taking a proper salary out of your business is critical if you really want to see your business succeed and shares some of the added benefits of paying yourself properly.

A quick intro episode—the episode behind the episode—to get the show launched. In it host Mike Gastin explains what Make It Matter is about and what listeners can expect going forward.