Make Lemonade

By day, Michael Riddering (aka @Ridd), is the founding designer for Maven — a cohort-based education platform. By night, he's the founder of Figma.Academy — a design course that teaches advanced design tactics delivered directly inside of Figma.

In this episode, Ridd breaks down how he built Figma Academy. We uncover a decision he made early on that helped influence Figma Academy into the success story it is today.

Links:

• Check out Figma, the best design tool. 
• Interested in Figma Academy? Here's a quick video demo of what the course is all about.
• Also, be sure to check out Ridd's James Bond house.

Show notes: 

(1:29) getting started with design & education

(5:17) the beginnings of Figma Academy

(10:10) balance work and life

(12:07) delivering a course inside of Figma

(14:18) what's next for Figma Academy

(19:09) Ridd's day to day

(22:45) quick Q&A / wrapping up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

Here's a list of ways to connect with Laura Eddy:

Twitter: @typeheist

Websites: Laura Eddy, Typeheist, Haunts.

(1:45) favorite type of design

(2:58) where does inspiration come from

(3:45) how long does it take to design a font

(8:11) favorite design tools

(9:29) design & development experience

(11:40) balancing work and side-hustles

(15:52) reading to learn

(17:39) getting started in font design

(20:15) advice and wrapping up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

There's an old African proverb that goes something like this: If you want to go fast, go alone. If you want to go far, go together.

This is sometimes easier said than done. Hiring is hard and today I'm going to break down how to make your first 5 hires. Hopefully, this helps you avoid some of the costly mistakes I made.

As always, thanks for being a listener of the show. Here's a breakdown of today's Saturday Squeeze.

(0:50) my experience hiring

(2:19) when to hire

(3:40) define values early on

(7:50) hire generalists, then specialists

(10:45) letting go of control

(12:00) keep your org flat as long as you can

(14:35) communication is key as you scale

(15:20) it's not one-size fits all

(1648) recap

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Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages.

(0:20) intro

(1:25) all about the headline

(4:45) hero elements

(5:31) amplify the pain (the problem)

(7:06) the big reveal (the solution)

(8:07) social proof (if you got it, flaunt it)

(8:50) don't just tell, show

(9:47) benefits first, features last

(10:47) use cases / case studies

(11:30) positioning aka "picking a fight"

(12:48) pricing

(14:02) repeat call to action

(15:01) remind me later (unique)

(16:28) wrapping up

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Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always, thanks for being a listener of the show. For today's episode, I break down when and if you should raise money for your company. The analogy I use is you can either ride the unicorn or chase the unicorn. 

(1:20) ride the unicorn or chase the unicorn

(3:04) types of funding

(7:30) convertible notes vs. price rounds

(9:45) when to get funding

(11:45) what kind of company do you want to build?

(14:35) what can you afford to live on?

(15:13) how many people do you want to manage?

(16:27) how much are you willing to give?

(16:56) my experience between bootstrapping and funded

(18:55) when should you bootstrap?

(20:07) when to raise money?

(21:23) be careful, don’t get distracted

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Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy