The Visionary Files

Make More Money + Sales with Your Established Course or Coaching Program, Part 1 – with Steve Corney


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If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results.

Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers  (read: whether or not it actually delivers on what you're promising).

Because once you’ve landed on the ‘effective dose’ for learner engagement, experience, and outcome delivery - not to mention, the actual transference of knowledge - you're off to the races!

Quick overview of what we cover:

  • The super secret squirrel equation Steve uses to scale (spoiler alert: it's more x+y / z = 'shut up and care about your clients' than, like, actual math)
  • Why increasing a dismal client retention rate of 4% (the industry average!) to a respectable 30% will exponentially sky rocket your profit
  • Why the 'fixes' you're employing to keep clients are probably making your client retention problem even worse
  • Why Steve believes stating one's learning preference (eg - 'I'm a visual learner') - holds about as much relevance as stating, 'I'm a coconut' 
  • The worst thing you could possibly do when approaching course creation
  • How video might kill the (course creation) star - aka - the importance of respecting your learner's time by enabling 'quick wins'
  • Why 'adding value" doesn't mean literally adding more when it comes to revamping an underperforming course
  • How a marketer and an educator have vastly different answers to 'How can I improve my course?' 
  • Why you must fall out of love with your courses in order to improve them
  • Why reminder sequences are the unsung heroes of retention (and the amazing apps we recommend using to create them!)
  • How to fill your clients' 'enough bucket' once you realize that it's SO much smaller than yours
  • Why Vanilla Ice is the ultimate client retention expert we're all overlooking


CHECK OUT STEVE + ADRIANE'S PROJECT: 

  • Click here to get on the waitlist for our program launch
  • Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

  • Episode 45, How Bro Marketers Have Destroyed Digital Learning 
  • Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
  • Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
  •  Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
  • Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term S

Resources:

  • Predictable Sales: a secret podcast around making predictable – even daily – sales
  • Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

  • Adriane's Instagram
  • Visionaries' Instagram
  • Adriane's LinkedIn
  • Visit the Visionaries website

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The Visionary FilesBy Adriane Galea