Masterclass, webinar, challenge…

2-day, 3-day, 5-day…

Live vs pre-recorded…

Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think.

You know what does?

Actually delivering something of value AND respecting your audience’s time while doing it.

Quick overview of what we cover:

• What you should be looking at if you’ve noticed your conversion rates falling and your show-up and engagement rates dwindling
• Why statements like – launch events don’t work anymore! – don’t tell the whole picture
• How the buyer market has changed and why what used to work before, now doesn’t
• When to blame ‘zoom fatigue’ and when to admit you’re a sh*t facilitator
• How to use your curriculum to inform your launch vehicle
• What the bedrock of respect for your audience during events is built upon
• How long your pitch should be in relation to your launch event
• Why focusing on the sale will take away the one thing that will make them want to buy
• The true measure of a successful launch event (spoiler alert – it’s NOT your conversion rate)

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Make More Money + Sales with your Established Course or Coaching:
  • Episode 76, part 1
  • Episode 78, part 2
  • Episode 80, pa
  
  

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

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