Know, Like, Trust. You’ve heard it before. For coaches, consultants and experts this is the whole point of social media. To make a connection and start forming a relationship that will lead to new clients.

But what does know, like, trust actually look like in 2025? Because people who buy coaching and consulting have gotten a lot more sophisticated. So how can we communicate that we’re authentic and here to help?

Grab the free Thought Leadership Content Generator here.

You’ll learn:

• The origin of the “Know Like Trust” principle—and why it matters more than ever
• How to audit your content using my Know-Like-Trust Scorecard
• What kind of content most service providers create TOO MUCH of
• Why “vibe posts” (my secret ingredient) are the hidden key to turning followers into clients

If you’re a GenX coach, consultant, or expert ready to stop posting just to put something out there and start creating content that actually converts—this episode is for you.

Whenever you're ready, here are 2 more ways I can help you build your business:

1.💰 ⁠Watch this quick video⁠ to get the inside track on how you can make ANY coaching or consulting niche more profitable.

2. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.