Your music is unique—but is your brand? In this episode, we dive into how to find your artist identity and build a brand that truly represents you. From defining your story and aesthetic to connecting with the right audience, we break down practical steps to help you stand out without losing authenticity. Whether you’re just starting out or looking to refine your image, this conversation will give you the clarity and confidence to make your mark as an artist.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

The DIY path is longer, harder, and often lonelier—but it also offers the kind of freedom most artists never experience. In this episode, we break down why confidence isn’t just helpful for a DIY artist… it’s essential. From trusting your vision to making decisions without industry approval, we explore how belief in yourself becomes the fuel that keeps you moving when the road gets steep. If you’re building your career independently, this conversation will remind you why the long way can lead to the fullest creative freedom—and how confidence is the key to getting there.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

Too many artists are trying to build a music career in isolation—and it’s quietly killing their progress. In this episode, we break down why going solo isn’t just harder… it’s a path to burnout, discouragement, and stalled growth. From creative collaboration to emotional support to the doors that only relationships can open, we’ll explore the real reasons community isn’t optional—it’s essential. If you’ve ever felt stuck, alone, or unsure how to move forward in your music journey, this conversation might be the breakthrough you’ve been missing.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

In this episode, we talk about our songwriting processes. It can look different for everything and sometimes you won't always feel inspired to create something. We discuss how creativity is muscle and the best way to grow is through repetition and consistency.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

AI can crank out songs faster than ever — but that’s not what’s holding most artists back. In this episode, we break down why indie artists shouldn’t be afraid of AI “taking over” the music industry. The real challenge has never been making music — it’s getting people to care about it. We’ll talk about what AI can and can’t replace, why your story and connection still matter more than algorithms, and how to use AI as a creative and marketing tool instead of seeing it as competition.

Labels used to be the only way to make it. Not anymore. In this episode, we dive into what record labels actually do, what they don’t do, and why independent artists are winning in 2025. You’ll learn how to build momentum, find your audience, and keep ownership of your music from day one.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

Inspiration isn’t random — it’s something you can cultivate. In this episode, we explore how artists can stay inspired long-term, even when motivation runs low. Learn how to build creative habits, fuel your imagination, and turn real-life moments into songs that connect with people

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

Comparison can destroy your confidence as an artist — but it can also push you toward your best work if you approach it with the right mindset. In this episode, we break down the psychology of comparison in the music industry, how to recognize when it’s toxic vs. productive, and how to use others’ progress as a mirror for your next creative breakthrough.

Behind every great indie record is a community that believed in it first. This episode explores how fundraising can be more than just raising money — it’s about inviting people into your story, building trust, and turning listeners into true supporters.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

When Haddon dropped his latest song, he never expected what came next — over 300,000 streams in the first month, countless new fans, and multiple videos going viral across social media. In this episode, we dive into how it all happened: the story behind the song, the moment things started taking off, and what it’s really like when your music suddenly catches fire online.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at [email protected] 

ToneDen used to be the go-to landing page for music ads—but lately things have changed. In this episode, we dig into why clickthrough rates on ToneDen have dropped, what’s causing the decline, and where artists should send their traffic instead. If you’re still relying on ToneDen for your ad campaigns, this episode might save you from wasting both clicks and cash.