In this episode of Make My Logo Bigger, we’re joined by Tanya DiPenta, Vice President of Marketing and Chief Client Officer, Atlantic at NATIONAL Public Relations, for a conversation about what it really takes to build strong, lasting brands. With over 20 years of experience across agency and client-side roles, Tanya shares insights on strategic communications, reputation management, and creating meaningful audience connections. From leading campaigns for organizations like the University of New Brunswick, Atlantic Credit Unions, Eastlink, NSLC, and Discover Saint John, to her time at Vancity, she brings a thoughtful, real-world perspective on growth and impact. Her approach to leadership is also shaped by purpose-driven work, including her role with Brain Injury Canada. Sit back and enjoy an episode chock-full of information and insights!