Make My Logo Bigger

What does it take to evolve an organization with more than 60 years of history without losing the purpose at its core?

On this episode of Make My Logo Bigger, James sits down with Charbel Daniel, President and CEO of Northwood, and Callie Galant, Director of Marketing, Communications and Public Relations, to talk about Northwood’s evolving brand and the thinking behind it.

The conversation goes beyond logos and visual identity. They talk about organizational culture, leadership, bringing employees into a rebrand, and the challenge of making sure the way an organization presents itself actually reflects the people and work behind it.

And then the conversation takes a more personal turn, exploring aging, purpose, and why life shouldn't simply be about surviving the later years.

A thoughtful conversation about brand, people, change and what it means to keep evolving without losing yourself along the way.

Today, we’re welcoming back award-winning Creative Director and Art Director, Jeff Simpson. After nearly two decades in agency life, Jeff has struck out on his own with an independent creative practice focused on making brands feel more human. We chat about the leap into working for himself, how his creative perspective has evolved, where he sees AI heading and what’s inspiring his work these days.

Sit back and enjoy!

Shawn King is back on Make My Logo Bigger! Now Senior Vice President and Executive Creative Director at NATIONAL PR, Shawn joins us to discuss creative leadership, agency life, and what’s changing across the industry. With over 30 years of experience and a belief that the best ideas are often the simplest ones, Shawn brings plenty of perspective, stories, and common sense to the conversation. Sit back and enjoy!

This week on Make My Logo Bigger, we sit down with Terri Roberts, Creative Director at Ray and one of Atlantic Canada's most accomplished creative leaders. With more than 25 years of experience, Terri has helped shape award-winning campaigns for some of the region's most recognizable brands while championing creativity, mentorship, and leadership. Join us for a conversation about building great work, fostering creative culture, and the evolving role of creativity in business.

Today on Make My Logo Bigger, we’re joined by MJ Leslie, founder of Chapter 3 Ltd., a consulting firm that helps start-ups and small businesses navigate critical moments of growth. In this conversation, MJ helps us dig into what it really takes to scale a business, spot opportunity in complexity, and guide companies through their most pivotal chapters. Enjoy!

Today on Make My Logo Bigger, we sit down with Waye Mason, a self-described “part-time troublemaker” with decades of experience in business, government, arts and culture, and community leadership.

From breaking down how municipal and provincial governments actually function to exploring strategy, representation, and the realities behind decision-making, this episode offers an insightful and approachable look at the systems shaping our communities. Thoughtful, candid, and full of sharp perspective, Waye brings clarity to complex ideas in a way only he can. We hope you enjoy!

In this episode of Make My Logo Bigger, we’re joined by Tanya DiPenta, Vice President of Marketing and Chief Client Officer, Atlantic at NATIONAL Public Relations, for a conversation about what it really takes to build strong, lasting brands. With over 20 years of experience across agency and client-side roles, Tanya shares insights on strategic communications, reputation management, and creating meaningful audience connections. From leading campaigns for organizations like the University of New Brunswick, Atlantic Credit Unions, Eastlink, NSLC, and Discover Saint John, to her time at Vancity, she brings a thoughtful, real-world perspective on growth and impact. Her approach to leadership is also shaped by purpose-driven work, including her role with Brain Injury Canada. Sit back and enjoy an episode chock-full of information and insights!

Today on Make My Logo Bigger, we’re joined by Jeff White and Carman Pirie, co-founders of Kula Partners, an agency that helps leading manufacturers transform their marketing and sales through digital strategy. With decades of combined experience in UX, marketing, and growth, they share insights on what it takes to stand out, scale effectively, and rethink the ordinary in today’s digital landscape. Sit back and take it all in - it's one you won't want to miss!

On this week’s episode of Make My Logo Bigger, we welcome Paul MacKinnon, a leader who helps cities thrive. Paul has spent nearly 30 years shaping vibrant downtowns, including the past 20 as CEO of the Downtown Halifax Business Commission, where he supports more than 1,700 businesses through advocacy, beautification, marketing, and community engagement.

Beyond Halifax, Paul serves on boards including the International Downtown Association, Downtowns Atlantic Canada, and the Royal Nova Scotia Tattoo, and is a co-founder of the Art of City Building conference and Halifax International Fleet Week. A Dalhousie graduate with a BComm and MBA, he’s also completed executive leadership programs at Wharton.

Sit back as we talk city-building, leadership, and the long view - it's an episode you won't want to miss.

In this episode of Make My Logo Bigger, we sit down with Pierre Tabbiner, a Halifax-born creative with over 22 years of experience and a reputation for blending strategic thinking with eye-catching design. For Pierre, great work isn’t just award-winning, it’s purposeful, impactful, and made with the audience in mind.

An honours graduate of NSCC’s Graphic Design program, Pierre has partnered with some of Atlantic Canada’s most recognized brands, including Benjamin Bridge, Tourism Nova Scotia, Made With Local, and the Black Business Initiative. Outside the studio, he’s constantly experimenting with new mediums and building a life in Windsor, NS, where creativity fuels his day-to-day life.

Tune in as we explore Pierre’s creative philosophy, the power of work that truly connects, and what it takes to make design that leaves a lasting impression.