Make My Logo Bigger

On this episode of Make My Logo Bigger, we speak to a friend of ours who holds a special place in his heart for advertising, Jamie Gilfoy. After working in the family business for ten years selling media, Jamie left to continue his immersion in the industry as a copywriter at M5. During this time, Jamie saw an opportunity in the market and started Aquatique Translation Services in 2014. Since then, his company has worked for and continues to work with most of the bigger Atlantic Canadian ad agencies and a number of national and international agencies as well. With interesting and thought-provoking conversations about learning from the family business, what it means to add value, the complexity of linguistics in advertising, and how AI may shake the foundation as we know it - it’s one you won’t want to miss!

This week on Make My Logo Bigger we speak to an entrepreneur who has received awards for business management, entrepreneurship, marketing, public speaking and leadership, the co-founder of BrainWorks - The Growth Agency, Brad LeBlanc. This possibilitarian is dedicated to helping his clients succeed on a global scale through disruptive thinking, innovative ideas and his infectious positivity – making his approach truly inspiring. Sit back as Brad discusses the power of being generous, the importance of withstanding the lows to enjoy the highs, and why he considers himself a “social entrepreneur”. All of this, plus a HUGE announcement from BrainWorks! You don’t want to miss it!

On this episode we get the opportunity to catch up with our friend, the ambitious, talented and lovely, Mary Navas. Since her last appearance on MMLB, Mary has made an exciting transition from working on the agency side of marketing - to creating her own marketing & events company, Macaw. With inspiring conversation about striking out on your own, following your passion, and the foundational importance of relationships, Mary shares why starting Macaw has been such a powerful decision for her and her clients. If you’re looking for motivation and a reminder as to why you started in this business in the first place, this episode is for you!

On today’s episode we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more. In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike.

On today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Halifax Convention Centre succeed in an incredibly meaningful, and award-winning way.

Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and

On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

On today’s episode we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing, and now he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, or hospitality, it’s an episode you won’t want to miss!

On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years. Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!

Join us for an exciting episode in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is president of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience – you don't want to miss it!