Make My Logo Bigger

On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE; the one and only, Mary Navas. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax.

Integrated marketing and communications strategies are her bread and butter and with her, she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. You won’t want to miss it!

On this segment of Make My Logo Bigger, we sit with marketing and communications professional, Callie Gallant. With nearly 2 decades of experience in strategic communications and planning, Callie now sits as the Director of Marketing and Communications at our local  not-for-profit summer camp for children with chronic health issues,  Brigadoon Village.

Sit back for a master class on how to market not-for-profits. Callie’s  exceptional intelligence and huge heart have led her to break the  status quo of expectations in this realm, and it’s yielding results.  With commentary on what society needs, and how we should view marketing  in relation to not-for-profits, this is a must-listen for all in the  industry.

To kick off season two, JIVE sits with TEDx Talks speaker, team  builder, entrepreneur and business owner, Bryan Fader. In this episode,  Bryan shares a collection of stories and experiences that demonstrate  the power of our own mind and self-image when facing the obstacles of  the world around us. From how posture and breathing can affect the way  those around you view you—to how to have fun even when you’re losing,  Bryan’s life work lends to marketing one’s self seamlessly. With  kindness, acceptance, and mindfulness at the core of his message, this  episode is a must-listen.

In the season 1 finale of Make My Logo Bigger, we have the privilege of chatting with none other than the multi-talented, Savior Joseph. With a  rich past of marketing experience from his time as Senior VP of Global  Marketing with Aurora Cannabis, and his time as President of Digital  Advertising Agency, Colour, Savior is no stranger to what it takes to be a leader in the marketing realm. He now sits as President of Breathing Green Solutions, Nova Scotia’s first licensed producer of Cannabis, and spends his spare time working as a mentor, and sitting on multiple boards in the community while also working as a youth basketball coach.

Sit back as we discuss the importance of gratitude, resilience, humility, and inclusion. Saviour serves as an incredible example of someone who is setting up the world for the next generation to prosper. With a focus on the law of karma, removing barriers and being a compassionate,  contributing member of society, you will feel inspired to effect the kind of change Saviour demonstrates in his day-to-day work. On top of these life lessons, we discuss the real goals of marketing, why people are more important than the algorithm and the undeniable connection between sport and entrepreneurship. This is an epic episode to finish  our first season with—and we hope you enjoy it!"

In this instalment of Make My Logo Bigger, JIVE has the absolute pleasure of chatting with the entrepreneur, Partner & Senior Counsel member of National PR and Founder and General Partner of Sandpiper Ventures, the one and only—Sarah Young.

On this episode of Make My Logo Bigger, JIVE sits with multiple national and international creative award winner, the incredibly talented copywriter and creative director, Iain Deans. Iain now holds the title of Senior Counsel for Creative Strategy at NATIONAL PR Atlantic, and has years of experience creating meaningful strategy for the clients lucky enough to have worked with him and National PR. From discussing a fresh and unique approach to pulling brand narrative from those you least expect—to mental health and creativity, no rock is left unturned. With meaningful discussion about corporate therapy, relationships, and the importance of curiosity and listening, this is an episode that will shift your approach to the work from here on out. A must-listen that we are excited to share. Enjoy!

On this episode of “Make My Logo Bigger” we speak to our close  friend, and well-known and respected Art Director, Jeff Simpson. Jeff  chats with JIVE about the power of mistakes, what Art Direction really  is, and the undeniable affect the recent pandemic has had on the  advertising industry. With a dissection of how to make this work  meaningful and powerful (for both the audience and the client) this  episode serves as a reminder that creatives shouldn’t fear failure, but  instead use it to their advantage. A wonderful conversation that will  leave you feeling inspired and ready to create, it’s one you won’t want  to miss!

On this episode of Make My Logo Bigger, JIVE sits down with Marketing Innovator, HubSpot Partner and More In Store owner, Melanie Taljaard. Sit back while Melanie delivers a master class on inbound marketing, the integration of a digital tool kit, and how clients should spend their dollar when it comes to marketing. With thought-provoking conversation, and many ah-ha moments, this is an episode you'll be grateful you tuned in for!

This episode of Make My Logo Bigger is a special one as we speak to our long term friend, and Senior VP & Executive Creative Director of Trampoline, Shawn King. With years of experience both on the agency and client side, Shawn discusses the pivotal change in perspective that led him back to the advertising industry. With insightful discussion on the importance of relationships, where good ideas come from, and how to sustain yourself in this industry, you’re going to love listening to this one!

In this episode of Make My Logo Bigger, we speak to a long-time JIVE friend, athlete, and entrepreneur, Dave Williamson. With extensive experience in marketing, golf, and storytelling, Dave’s approach to the work is rooted in making authentic relationships and showing up every day to inch closer and closer to mastery. He has found a way to intertwine his two passions, making his story inspiring, motivating, and thought-provoking. Prepare yourself for a riveting conversation touching on logic, emotion, and creating just to create!