“I want to hear people acknowledge that they have failed,” Chuck Frydenborg says, “What I ask of my people is to make new mistakes. Don’t make the same ones over and over again. Then we got a problem. Make new ones. Learn from them.” 

MarketMuse, an AI platform for content creation and strategy, began as a personal science project. The original founder, Aki Balogh, was researching the space when he met the second founder, Jeff Coyle, and they joined forces to create MarketMuse 10 years ago.  

Where does Chuck come in? After a long career in sales, you’ll hear what made him join the organization and what led him to become CEO, replacing Aki.  He also tells us his initial concern with the company and why he chose to work there despite it. 

In this episode, Carol and Chuck discuss all things content, from how to generate topics effectively to analyzing the “why” behind the content. You’ll also hear about Chuck’s views on introspection and why he believes it’s significant in success. 

Learn more about Chuck Frydenborg and MarketMuse.

You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.