Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

For too many years, men dominated corporate board rooms while decision makers lacked any substantial diversity in either race, ethnicity, gender, or thought. Thankfully, the past two decades ushered in sincere commitment to transform companies’ workforces, mindsets, and cultures from the bottom up and the top down. We call this inclusive leadership.

We all know that owning and running a business requires infinite commitment, hard work, determination, and a great team alongside you. January remains a great time to evaluate the year gone by and assess not only your business brand, but your marketing strategies as well.

Excellent communication is essential for the development of an excellent society. As we move into the New Year, it’s time to start thinking about your communication goals for 2023.

It pays to innovate when marketing your business as well your products and services. As an entrepreneur introducing new products and services to the world, you can capture the world’s attention by thinking outside of the norm and bring fresh and innovative products and services to the market. In today’s podcast, I want to share my thoughts on innovation.

Over the past 25 years, tennis powerhouse Serena Williams built a personal brand synonymous with greatness, tenacity, success, and inspiration. Serena’s tenacity, success, and determination inspire me. In today’s episode, let’s take a deeper look into Serena’s success, and listen up for five brand pillars that every business needs to lean on for success.

It's no secret that receiving a cancer diagnosis can be one of the most life-altering experiences any person can have. This was my unfortunate reality not too long ago. When I received my diagnosis, one emotion that surprised me most was: Fearlessness in the face of extreme adversity and all the unknowns. In today’s podcast, I will explore what fearlessness means for me and share some of the lessons I learned about it while battling cancer.

As a business owner, when thinking about the future, you should consider more than current revenues. Let’s talk about generational wealth. How are you ensuring that your business’ financial investments, real estate holdings, and other assets pass down to the next generation? In this episode, I will share with you some tips on how to create and sustain generational wealth.

For this episode, I’d like to talk about the importance of hiring a financial coach or advisor.

This season of giving back is here! In today's episode, I will discuss several ways you can celebrate this holiday season. 

Are you prepared for the new year? Tune into today's episode to learn ways you can grow and strengthen your business in the year ahead.